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How To Run Tiktok Ads In 2024 (BEGINNER TUTORIAL)

Introduction

If you're trying to start an e-commerce business and haven’t considered using TikTok ads yet, you might be leaving money on the table. While Facebook ads have been the go-to for many brands, including mine where we've spent millions of dollars, TikTok ads are emerging as a significant game-changer. They offer lower CPMs (cost per thousand impressions), meaning it costs less to get your ad in front of people. Moreover, the creative freedom on TikTok is unparalleled, encouraging creativity and originality.

In this article, I will guide you through the entire process, from setting up your TikTok Ads Manager to linking it with your Shopify store and launching your first ad campaign—leaving no stone unturned. Let’s get started.

Setting Up Your Shopify Store

Before you can send traffic from TikTok to your website, you need a Shopify store. If you haven't set one up yet, here's a brief guide. In my case, I’m using a store I created in a previous tutorial. If you’re starting from scratch, you can sign up for Shopify at just one dollar for the next three months through a special offer.

Creating Your TikTok Ads Manager Account

  1. Sign Up for the TikTok Ads Manager: TikTok is offering a spend X get X match up to $ 1,500 before the end of the year. This is essentially free money to get started.
  2. Input Your Business Information: Enter your store name, industry, and other required details.
  3. Verify Your Account: Provide the necessary information to get verified.

Integrating TikTok Pixel with Shopify

  1. Install the TikTok App on Shopify: Go to the Shopify dashboard, navigate to the apps, type in TikTok, and install the app with the most reviews.
  2. Connect the TikTok App to Your Store: Use the login credentials for your TikTok Ads Manager to connect the app.
  3. Set Up Data Sharing: Select the maximum data sharing option to track as much data as possible.
  4. Finish Setup: Complete the integration seamlessly.

Creating Your First TikTok Ad Campaign

  1. Go to Your TikTok Ads Manager: Click on the "Create Campaign" button and select "custom mode" for more control.
  2. Select Your Advertising Objective: Choose "website conversion" to drive purchases.
  3. Define Campaign Details: Give your campaign a name, turn on campaign budget optimization, and set a daily budget (e.g., $ 50).
  4. Set Up Ad Group: Choose your pixel and set the optimization goal to "complete payment".
  5. Choose Ad Placement: Uncheck global app bundle and Pangle, sticking to TikTok and search results.
  6. Target Your Audience: Define your target locations, age, gender, and interests. For example, if selling skiing gear, target snowboarding and skiing interests.
  7. Create Your Ad Creative: Upload your video ads, set the ad text, and link to the product page on your Shopify store.

Key Metrics to Monitor

  1. Cost Per Click (CPC)
  2. Cost Per 1,000 Impressions (CPM)
  3. Cost Per Acquisition (CPA)
  4. Click-Through Rate (CTR)
  5. Return on Ad Spend (ROAS)

Optimizing Your Campaigns

  • Initial Spend: Allow your campaign to spend around 75-90% of your product's retail price before deciding to turn it off.
  • Patience: Campaigns perform better over time as they accumulate more data, so be patient and view ad spend as an investment in acquiring valuable data.

Conclusion

Following these steps will help you to effectively set up, launch, and optimize your TikTok ad campaigns. Remember to monitor your metrics, make data-driven decisions, and stay patient as your ads accumulate data. For more support, consider booking a strategy session or joining a free Discord group for networking and additional insights.

Keywords

  • TikTok ads
  • Shopify store
  • Ad campaign setup
  • Cost per click (CPC)
  • Cost per 1,000 impressions (CPM)
  • Return on ad spend (ROAS)
  • Audience targeting
  • Creative freedom

FAQ

Q1: What is TikTok's special offer for new ad accounts? A1: TikTok has a "spend X get X" offer up to $ 1,500, matching your advertising spend, essentially giving you free advertising credit.

Q2: How do I integrate TikTok ads with my Shopify store? A2: Install the TikTok app on Shopify, connect it using your TikTok Ads Manager credentials, and set the maximum data-sharing option.

Q3: What should I choose as my advertising objective? A3: To drive sales, choose "website conversion" and set the optimization goal to "complete payment".

Q4: What metrics should I monitor for my TikTok ad campaign? A4: The key metrics to monitor are CPC, CPM, CPA, CTR, and ROAS.

Q5: How long should I let my ad run before evaluating its performance? A5: Allow your ad to spend around 75-90% of your product's retail price before making any decisions to turn it off.

Q6: What if I have a poor RoAS but great other metrics? A6: RoAS is the most important metric. Even if other metrics like CTR and CPC are good, if RoAS is poor and unprofitable, you'll need to evaluate and possibly rework your strategy.

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