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How To Run TikTok Ads for Shopify (TUTORIAL FOR BEGINNERS)

Introduction

Hey guys, Julia here. In this article, I’m going to show you how to run TikTok ads step by step. This tutorial is perfect for total beginners. By the end of this article, you will be ready to get tons of orders in your Shopify store. We’ll cover how ad campaigns are structured, setting them up inside TikTok, creating high-converting content, interpreting your data, and scaling your TikTok ads.

Step 1: Creating a TikTok for Business Account

To get started, you need to create a TikTok for Business account. You can find a link in the description to sign up. Once your account is ready, the first thing you’ll do is understand how the ad structure works.

Step 2: TikTok Ad Structure

Campaign

At the top level, you have the campaign, which represents the overall strategy and goal of your advertising.

Ad Groups

Within a campaign, you have ad groups for grouping together different ads. You can have as many ad groups as you need, but the standard is usually between 2 to 4 for effective testing.

Ads

Within each ad group, you create your ads. Starting with 2 to 3 ads per ad group gives a good balance and enough data for optimization.

Creating Ads Campaign

  1. Choose an advertising objective (e.g., website conversions for Shopify sales).
  2. Give your campaign a name.
  3. Decide on campaign budget optimization. You can either distribute the budget yourself or let TikTok's AI do it.
  4. Set your campaign budget at the ad group level.

Step 3: Setting Up Your First Ad Group

  1. Give your ad group a name.
  2. Choose the optimization location (e.g., website).
  3. Install the TikTok Pixel on your Shopify store via the TikTok app for tracking events.
  4. Select an optimization event (e.g., add to cart for initial steps, then complete payment for actual sales).

Step 4: Configuring Ad Settings

  1. Choose manual ad placements and select only TikTok for high-quality traffic.
  2. Set broad targeting to let TikTok’s AI decide the audience.
  3. Set your daily budget (minimum $ 20) and schedule your ad group to run continuously.
  4. Optimize for conversions.

Step 5: Creating Ad Content

  1. Give your ad a name and set up your identity (store name and logo).
  2. Choose your ad format (single video or carousel).
  3. For ad creatives:
    • Create them yourself or use a service like Billow to connect you with video creators.
    • Ensure your video’s beginning is catchy.
    • Add subtitles and exciting offers.
  4. Enter your landing page URL, preferably directly to your product page.
  5. Upload your video, add call-to-action text, and publish your first ad.

Step 6: Scaling and Optimizing Your Ads

Vertical Scaling

Increase your budget on the best-performing ad groups.

Horizontal Scaling

Duplicate successful ad groups and replace underperforming ads within them to find better results.

Analyzing Data

Monitor your clickthrough rate (CTR). For a high CTR but low sales, review your Shopify store. For low CTR, try new ad creatives.

Experiment and Adjust

Be patient and keep testing different strategies. Analyze your data and make informed decisions to optimize your campaigns.

Conclusion

You are now ready to run TikTok ads for your Shopify store and potentially get tons of orders. If you have questions, drop them in the comments, and I'll do my best to help you out. Happy advertising!

Keywords

  • TikTok Ads
  • Shopify
  • TikTok for Business
  • Campaign Structure
  • Ad Groups
  • Ad Creatives
  • TikTok Pixel
  • Vertical Scaling
  • Horizontal Scaling
  • Clickthrough Rate (CTR)

FAQ

Q: What is the first step in setting up TikTok ads? A: The first step is creating a TikTok for Business account.

Q: How are TikTok ads structured? A: TikTok ads are structured into campaigns, ad groups, and individual ads.

Q: What is the minimum daily budget for TikTok ads? A: TikTok requires a minimum daily budget of $ 20.

Q: What is the TikTok Pixel and why do I need it? A: The TikTok Pixel is a piece of code that tracks events on your store, such as add to cart, and sends this data to your TikTok account.

Q: How can I create ad creatives? A: You can create ad creatives yourself, use an AI tool for vocals, or hire video creators through a service like Billow.

Q: What is the difference between vertical and horizontal scaling? A: Vertical scaling involves increasing the budget on successful ad groups, while horizontal scaling involves duplicating successful ad groups and improving them with new ads.

Q: How can I improve my ad performance? A: Monitor your clickthrough rate (CTR), experiment with new ad creatives, and optimize your Shopify store for better conversions.

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