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How to Run Tiktok Ads for Shopify | Setup Tiktok Ads for Shopify Tutorial 2024

Introduction

Hey guys! In this article, I'll show you how to add a TikTok ad to your product in Shopify. We’ll go through both the Shopify and TikTok sides of the process. Follow these steps to efficiently run TikTok ads for your Shopify store:

Installing the TikTok App on Shopify

  1. Access the Apps Section in Shopify:

    • Go to your admin dashboard in Shopify.
    • Click on 'Apps'.
    • Click on 'Shopify App Store'.

  2. Install the TikTok App:

    • Search for the TikTok app in the Shopify App Store.
    • Select the official TikTok app (Developer: TikTok Inc.).
    • Click 'Install' (if you already have it installed, click 'Open App').

  3. Log into TikTok App:

    • The app will prompt you to log in using your TikTok Business Account and TikTok Ads Account.
    • Set up your TikTok business account on TikTok Business Center if you haven’t done so already.

Creating a TikTok Campaign

  1. Access the TikTok App:

    • From your installed apps in Shopify, open the TikTok app.

  2. Start a New Campaign:

    • Click 'Create Campaign'.
    • You will be redirected to TikTok Smart Performance Campaign page.

  3. Campaign Setup:

    • Name your campaign precisely based on your objectives (e.g., ‘Conversion T-shirt’ for sales focus, or ‘Broadcast T-shirt’ for brand awareness).

  4. Select Product to Promote:

    • Choose to promote a single product, a collection, or your store’s homepage.
    • In this example, we'll promote a single product:
      • Click 'Select Product'.
      • Choose your desired product (e.g., a t-shirt).
      • Click 'Add'.

  5. Generating or Uploading Ad Content:

    • TikTok can auto-generate a video ad using your product information.
    • Alternatively, upload up to 10 raw video footages and let TikTok create the ad for you.

  6. Ad Text and Advanced Settings:

    • Enter your ad text (e.g., "Cool t-shirt for summer days").
    • Optionally, adjust display name and profile image in advanced settings.

  7. Targeting and Optimization:

    • Location: Choose worldwide or specific countries.
    • Optimization Event: Select 'Complete Payment' for conversions or 'View Content' for brand awareness.

  8. Budget and Scheduling:

    • Set your daily budget and whether the ad runs continuously or within a set timeframe.

  9. Submit Your Campaign:

    • Review your ad preview and if satisfactory, click 'Submit'.

  10. Adding Payment Method:

    • If prompted, add your payment method through TikTok Business Center to enable billing.

Keywords

  • Shopify
  • TikTok Ads
  • Product Advertising
  • TikTok Business Account
  • Campaign Management
  • Video Ad Creation
  • Ad Text
  • Targeting
  • Budgeting

FAQ

How do I install the TikTok app on Shopify?

  • Go to the Shopify App Store via your admin dashboard, search for the official TikTok app, and install it.

What do I need to log into the TikTok app in Shopify?

  • You need your TikTok Business Account and TikTok Ads Account credentials.

Can I promote multiple products in a single campaign?

  • Yes, you can select to promote a single product, a collection, or even your store’s homepage.

Does TikTok generate the ad video for me?

  • Yes, TikTok can auto-generate a video based on your product information, or you can upload raw footage for TikTok to edit.

What are the targeting options for TikTok ads?

  • You can target worldwide or specify particular countries. Select optimization events based on your campaign goals (e.g., complete payment).

How do I set up a budget for my TikTok ad campaign?

  • Set your daily budget and choose whether the ad runs continuously or within a specific timeframe.

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