Published on

How to run tiktok ads for local e-commerce in Pakistan | pixel setup| full course

How to Run TikTok Ads for Local E-commerce in Pakistan | Pixel Setup | Full Course

[Music]

Introduction

Welcome, Assalam! This comprehensive guide will walk you through the steps to effectively run TikTok ads for e-commerce in Pakistan. Our budget is $ 20, and we will follow a more hands-on approach compared to traditional platforms like Facebook.

Setting Up an Agency Account

First and foremost, ensure you have an agency account in Pakistan. If you don’t have one, procure it. Once the account is set up and topped up, you'll see a dashboard.

Navigating the Dashboard

  1. Tools Section: Under the Tools section, go to Events, similar to how it’s done on Facebook.
  2. Web Event: Click on the web event if you have a website and wish to install a pixel.
  3. Setup Pixel: Set the pixel automatically and then proceed to add it to your store.

Location Targeting

Modify the store details to a location where TikTok ads are permitted, like the United States. If you don’t have an address, generate one.

Creating Campaigns

A TikTok campaign consists of three levels: campaign, ad group, and ad.

Campaign Level

  1. Objective: Define the objective, such as conversions.
  2. Budget: Set a campaign budget that gets distributed across various ad groups.

Ad Group Level

  1. Targeting: Customize your target audience by selecting the appropriate age and interests.
  2. Budget Allocation: Here, you can allocate a specific budget for each ad group.

Ad Level

  1. Creatives: Promote the video or image showcasing the product.

During testing, monitor ad performance for about 4-5 hours, pausing underperforming ads.

Ad Creation Process

  1. Create an Ad: Click on Create and define your objective.
  2. Platform: Select the platform and type of conversion.
  3. Budget: Daily budget is set at $ 20.
  4. Custom Targeting: Define the audience parameters such as age and gender.
  5. Creative Upload: Upload the video or creative.
  6. URL: Paste the product URL.

If running a custom account, ensure it is correctly set. Let the ad run, monitor, and make adjustments as necessary.

Performance Metrics

Keep an eye on metrics such as cost per click (CPC) and return on ad spend (ROAS). Ideally, ad costs should not exceed 10-20% of the product cost.

[Music]

Conclusion

By following this detailed guide, you can effectively run TikTok ads for local e-commerce in Pakistan, setting up pixels, creating targeted campaigns, and monitoring performance metrics.

Keywords

  • TikTok Ads
  • E-commerce
  • Pakistan
  • Pixel Setup
  • Campaign
  • Ad Group
  • Creative
  • Budget Allocation
  • Custom Targeting
  • Performance Metrics
  • Conversion
  • Monitoring

FAQ

Q1: What is the first step in setting up TikTok Ads for e-commerce in Pakistan?

  • The first step is to create an agency account and top it up.

Q2: How important is location targeting?

  • Location targeting is crucial as you need to set your store location to a permitted area like the United States.

Q3: How should I allocate my budget?

  • The budget should be set at the campaign level and distributed across various ad groups.

Q4: What metrics should I monitor?

  • Important metrics include cost per click (CPC) and return on ad spend (ROAS).

Q5: How long should I monitor ad performance?

  • Monitor ad performance for about 4-5 hours after launching.

Q6: What percentage of the product cost should be allocated to ad spending?

  • Ideally, ad costs should be around 10-20% of the product cost.

Q7: What if my ad is not performing well?

  • If an ad is not performing well, pause it and reallocate the budget to better-performing ads.

Read More