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How To Run Tik Tok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

How To Run Tik Tok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

Welcome to another Marketing with Dev tutorial! In this article, we’ll walk you step-by-step through creating your own TikTok ad campaigns, whether they're for yourself, your business, or your clients' businesses. We’ll cover everything from setting up your TikTok for Business account to optimizing your campaigns for the best results.

Step 1: Create Your TikTok for Business Account

Before you can run any ads, you need to set up a TikTok for Business account. Here’s how:

  1. Go to getstarted.tiktok.com.
  2. Enter your email, create a password, confirm that password, and verify with the code sent to you.
  3. Once signed up, you’ll be directed to the Business Center.

Step 2: Add an Advertiser Account

  1. In the Business Center, select "Advertiser Accounts" under "Assets".
  2. Click "Create New" and enter your account details: name, time zone, and currency.

Step 3: Set Up Events and TikTok Pixel

  1. Navigate to "Ads Manager" under your ad account name.
  2. Choose "Custom Mode" for flexibility.
  3. Go to "Assets" then "Events" to create your TikTok Pixel.
  4. Click "Manage" under "Web Events", then "Create Pixel".
  5. Name your pixel and choose "TikTok Pixel" as the connection method. It's best to "Manually Install the Pixel Code".
  6. Copy the pixel code and place it in the header section of your website's HTML.

Step 4: Verify Your Pixel

  1. After adding the pixel code to your website, return to TikTok Ads Manager.
  2. Click "Next" then enter the URL keyword for tracking events, like "complete_payment".
  3. To test the pixel, generate a QR code and scan it with the TikTok app.

Step 5: Create an Ad Campaign

  1. Go to the "Dashboard" and click "Campaign" then "Create".
  2. Select a campaign objective such as "Website Conversions".
  3. Name your campaign and click "Continue".

Step 6: Set Up Ad Group

  1. Name your ad group according to the audience you're targeting.
  2. Choose to use an "External Website" and select the pixel and event type.
  3. Decide on "Automatic Placements" or customize them as needed.
  4. Under "Targeting", opt for "Custom Targeting" to choose demographics, interests, and behaviors.
  5. Set your budget and bid strategy.

Step 7: Create Your Ad

  1. Name your ad and choose whether to use a TikTok account for Spark Ads or a custom identity.
  2. Upload your video ad and add your ad copy (up to 100 characters).
  3. Set your destination URL and choose a call-to-action.
  4. Click "Submit" to send your campaign for review.

Keywords

  • TikTok ads
  • TikTok for Business
  • Ad Campaigns
  • TikTok Pixel
  • Event Tracking
  • Ad Group
  • Custom Targeting
  • Spark Ads

FAQ

Q: Do I need a TikTok for Business account to run ads? A: Yes, you need to create a TikTok for Business account to be able to run any ads or do any type of advertising.

Q: How do I set up a TikTok Pixel? A: You can set up a TikTok Pixel by going to "Ads Manager", navigating to "Assets" then "Events", and choosing "Create Pixel". Follow the prompts to install the code on your website.

Q: What is the difference between custom mode and simplified mode in TikTok Ads Manager? A: Custom mode offers more flexibility and options for setting up your ads, whereas simplified mode is more straightforward but with fewer customization options.

Q: Can I track multiple events with one TikTok Pixel? A: No, for each different event you want to track, you need to set up a new pixel and paste that code on the corresponding page.

Q: What is the minimum budget required to run TikTok ads? A: The minimum daily budget for TikTok Ads is $ 20.

For any other questions or to dive deeper into TikTok advertising strategies, feel free to reach out or visit the TikTok Ads help center. Happy advertising!

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