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How To Run Profitable TikTok Ads For Your Ecommerce Brand ($0 - $7k/day guide)

How To Run Profitable TikTok Ads For Your Ecommerce Brand ($ 0 - $ 7k/day guide)

Today, ladies and gentlemen, you are going to learn how to run profitable TikTok ads for your e-commerce brand regardless of the niche, your experience, or what you're selling. My name is Ethan Dobbins, and I'm the babyface TikTok ad agency assassin who scaled a brand new store from zero to 80 grand in less than a month.

Why TikTok Ads?

TikTok's CPMS are considerably lower than other platforms like Facebook, Snapchat, or Google. This is largely because TikTok is still establishing its advertising platform and is likely lowering CPMS to attract more advertisers.

Benefits of TikTok Ads

  • Cheap CPMs: TikTok’s CPMs can be as low as one-third of Facebook’s.
  • Low Entry Barrier: Small brands can appear large due to TikTok’s anonymity.
  • Customer Support: TikTok offers more accessible support compared to Facebook.
  • Impulsive Audience: TikTok’s user base is highly impulsive, which can lead to more conversions.

Setting Up Your TikTok Ad Account

  1. Create US TikTok Ad Account: You will need a US phone number and virtual address to bypass regional restrictions.
  2. Log Into Shopify: Add TikTok as a sales channel on Shopify.
  3. Campaign Structure: A campaign consists of five ad groups. Each ad group targets different audiences but shares the same two to three ads.

Testing Products on TikTok

  1. Optimize for Conversions: Always set your objective to conversions.
  2. Turn off CBO: Use manual bids to control your spending.
  3. Five Ad Groups: Test different audiences and allocate your budget to each.

Website Optimization

  1. Layout: A one-product store layout increases your chances of conversion.
  2. Copywriting: Use customer reviews to guide your copy.
  3. Abandonment Protector: Use apps like Abandonment Protector to help recover abandoned carts.

Back-end and Apps

  1. Abandonment Protector: Sends automated emails to customers who abandon their carts.
  2. Best Currency Converter: Automatically converts currency for international buyers.
  3. SMS Bump: Text message marketing for abandoned carts.

Analyzing and Optimizing

  1. Set up Columns: Customize your TikTok Ad Manager columns to track essential metrics like Cost, Impressions, CTR, Add to Cart, etc.
  2. Assess Day 1: Evaluate the first $ 100 spent. If it's profitable or break-even, consider scaling.
  3. Re-create Campaigns: If ads don’t spend, recreate the campaign or reach out to TikTok support.

Creative Best Practices

  1. Framework: Hook, Demo, Social Proof, and Call to Action.
  2. Multiple Clips: Use different clips for different benefits.
  3. Music: Use popular TikTok sounds for relatability.

Conclusion

If you want to scale to 30 grand a month or higher using TikTok ads, consider partnering with an expert to manage your campaigns. For instance, the Blue Ocean Digital Miami ad agency specializes in TikTok ads for e-commerce brands, offering guaranteed results.

Keywords

  • TikTok Ads
  • E-commerce
  • CPMs
  • Conversion Rate
  • Customer Support
  • Creative Best Practices
  • Advertising Campaign
  • Shopify
  • Ad Structure
  • Optimization

FAQ

Q: Why are TikTok CPMs lower than other platforms?
A: TikTok is likely lowering CPMs to attract more advertisers to its relatively new platform.

Q: What if my ads are not spending despite being active?
A: Re-create the campaign or reach out to TikTok support. Sometimes, certain products or ad creatives might be shadowbanned.

Q: How often should I create new ad creatives?
A: For a fast-scaling store, aim to create one to two new ads each week to keep your campaigns fresh.

Q: What metrics should I focus on when assessing my campaign?
A: Focus on cost, impressions, CTR, add to cart, and complete payment data to make informed decisions.

Q: How much should I spend daily when starting out?
A: A budget of $ 100 per day, distributed across five ad groups with $ 20 each, is a good starting point.

Q: What are the key components of a good TikTok ad?
A: A good TikTok ad includes a compelling hook, a clear product demonstration, user social proof, and a strong call to action.

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