How to Promote Your TikTok Shop with TikTok Ads

As TikTok Shop becomes more competitive, organic reach for tagged products has decreased. To counter this, integrating TikTok Ads into your strategy can be highly effective. Below is a step-by-step guide on how to set up TikTok Ads for your shop, including how to get up to $ 1500 in ad credits.

Setting Up Your TikTok Ads Account

Create a TikTok Ads Account: Start by setting up an advertiser account on TikTok. You can register using your email, phone, or TikTok account. Ensure you are on the correct landing page based on your region to avail the ad credits.
Connect to TikTok Shop: Log into your TikTok Shop, navigate to marketing, and click on ads. Begin the setup and connect the newly created ad account by copying the ad account ID and pasting it in the necessary field.
Add Payment Method: Adding a payment method can expedite your account approval. Load some balance into your account to initiate the review process, which typically completes within 24 hours.
Approve Connection Requests: Accept the requests for access to the ad account and the TikTok shop from the business center.

Creating Campaigns

General Campaign

Campaign Settings: Select product sales and TikTok Shop, then name your campaign "General".
Ad Group Settings: Choose TikTok as the placement and enable user comments. Leave the audience targeting broad to let TikTok's AI find the best prospects.
Budget: Set a daily budget of $ 30, the minimum recommended by TikTok.
Optimization Goal: Select gross revenue or purchases.
Creating Ads: Select the products and videos from your TikTok organic account. Add interactive cards to increase conversions.

Targeted Campaign

Duplicate Ad Group: Copy the ad group from the General Campaign.
Audience Targeting: Narrow down the targeting by selecting interests, behaviors, and hashtags relevant to your product.
Budget and Optimization: Keep the same budget and optimization settings as the General Campaign.
Create Ads: Use the same ads from the General Campaign.

Retargeting Campaign

Create Audience: Go to Audience Manager and create a custom audience based on users who viewed your product details but didn't purchase.
Audience Targeting: Exclude users who have made a purchase in the last 14 days.
Budget: Set a daily budget of $ 10 for this campaign.
Variety in Ads: Add more ads to prevent ad fatigue among your retargeted audience.

Final Steps

Monitor Performance: Keep an eye on the performance of your ads, tweaking and optimizing them as needed.
Utilize Ad Credits: Ensure you're utilizing the ad credits effectively by following the steps to avail them.

By setting up these three types of campaigns—General, Targeted, and Retargeting—you can robustly advertise your TikTok Shop and drive more sales.

Keywords

TikTok Shop, TikTok Ads, Ad Campaigns, Organic Reach, Interactive Addons, Targeting, Retargeting, Ad Credits, Optimization.

FAQ

Q: How much should I set as my daily budget for TikTok Ads? A: Start with a daily budget of $ 30 for your General and Targeted campaigns. For retargeting campaigns, you can set a smaller daily budget of $ 10.

Q: How do I get TikTok Ads credits? A: Register through the specified landing page links for your region, add a payment method, and receive up to $ 1500 in ad credits.

Q: How can I ensure my ad account and TikTok shop are correctly linked? A: Follow the steps to connect your TikTok Ads account to your TikTok Shop, including adding a payment method and approving the connection requests.

Q: What are interactive addons and should I use them? A: Interactive addons are clickable elements on your ad that showcases your products, increasing user engagement and conversions. It’s recommended to use them.

Q: How can I retarget users who visited my shop? A: Create a custom audience of users who viewed your product details but didn't purchase. Then, set up a retargeting campaign to show ads to this specific audience.