How To Open a TikTok Ad Manager Account | Create Ads Account (Tutorial)

Introduction

In this tutorial, we're going to show you how to create a TikTok Ads account. Ads accounts allow you to create specific advertisement videos that are different from your regular videos. With an advertising video, only users who are targeted by the ad will see it, and it will show a "Sponsored" label.

Creating a TikTok Ads Account

Step-by-Step Guide

Step 1: Visit TikTok Ads

First, navigate to the TikTok For Business page. Click on the 'Sign Up' button to start the process. You'll be redirected to a page where you can create an account using either your email or phone number. You also have the option to sign up using your existing TikTok account, but it's often better to create a new account specifically for business purposes.

Step 2: Verification

Once you've chosen your preferred method and signed up, TikTok will send you a verification code. If you signed up using your email, you'll need to check your inbox. If you used your phone number, make sure your phone has enough credits to receive the verification SMS.

Step 3: Business Information

After verification, you'll need to enter your business details, such as:

Business Name
Website URL (optional)
Industry
Country/Region
Currency
Time Zone
Phone Number

Step 4: Payment Method

Choose your billing method. You can select either Automatic Payment or Manual Payment. Hover over the question marks to get more details:

Automatic Payment: Link a card for recurring billing or payments upon reaching a threshold.
Manual Payment: Manually add balance before running ads.

Step 5: Explore Ad Manager

Once your account is set up, you'll be directed to the Ad Manager dashboard. Here, you'll have various options to create and manage your ads.

Creating Campaigns

Step-by-Step Campaign Creation

Step 1: Basic or Advanced

You can create your ads using the Basic or Advanced options. Advanced options provide more detailed features to specify your target audience.

Step 2: Advertising Goal

Select your advertising goal, which can include:

Traffic
Community Interaction
Lead Generation
Website Conversion
Sales Product Online

Step 3: Audience

Specify your demographic settings:

Gender
Age Group
Language

Focus on a specific target audience to yield better results.

Step 4: Budget

Set a budget for your campaign. You can choose between daily budget and lifetime budget. Set the duration for which you want the ad to run.

Step 5: Create Your Ad

Upload the video you want to use as your ad or choose from existing posts. Finalize your settings and launch your campaign.

Understand Your Dashboard

Your dashboard will allow you to:

Monitor ongoing campaigns
Analyze performance metrics
Optimize ad strategies using the provided tools

Use the available insights to make informed decisions and improve your ad campaigns over time.

Keywords

TikTok Ads Account
Business Account
Verification
Advertising Goal
Target Audience
Budget
Campaign Manager
Analytics

FAQ

How do I verify my TikTok Ads account?

You can verify your TikTok Ads account by receiving a verification code through email or SMS depending on the sign-up method you chose.

Can I use my existing TikTok account for ads?

Yes, you can use your existing TikTok account for ads, but it's recommended to create a separate account for business purposes.

What is the difference between Automatic and Manual Payment?

Automatic Payment: Links to a card and supports recurring billing or payment upon reaching a spending threshold.
Manual Payment: Requires you to manually add balance to your account before running ads.

Can I change my target audience after creating a campaign?

Yes, but it's best to specify your target audience accurately during the campaign setup to achieve optimum results from the get-go.

What tools are available in the TikTok Ad Manager?

The TikTok Ad Manager offers tools for campaign creation, audience insights, custom reports, and performance analytics to help refine your advertising strategies.