How To Make TikTok Ads That CONVERT (7 Figure Ad Scaling Strategy)

Introduction

Hello everyone, my name is Kazzy Sharara, and I’m the co-founder of Viral Growth. We specialize in TikTok marketing, managing multi-six figures in TikTok ads each month. In this article, I’ll share our effective TikTok ad strategy, how we test creatives, our key performance indicators (KPIs), and the process for launching and scaling your TikTok campaigns to achieve your financial goals.

The Unique Nature of TikTok Ads

Understanding that TikTok ads differ significantly from traditional advertising platforms like Facebook, Instagram, or Snapchat is crucial. TikTok ads are extremely competitive. It's not sufficient to simply upload an image or stock video; content must feel native to the platform. If your creatives are sub-par, even the best media buying strategy will fail.

Importance of Creatives

The primary focus of TikTok ads is the creative content. Ads almost never perform well when using stock footage or standard images. Instead, successful TikTok advertising relies on dynamic, engaging, and authentic content.

Generating Endless Creative Ideas

At our agency, we implement a structured approach to testing creatives. We have two to three designated testing days each week for our clients, along with five to ten new creatives uploaded each time. This rigorous process ensures a continuous flow of fresh content.

Creatives tend to exhaust faster on TikTok compared to other platforms. While Facebook audiences can sustain the same ad for longer, TikTok prefers varied content. Thus, maintaining freshness and novelty in your ad creatives is key.

Finding Inspiration for Creatives

To come up with new creative ideas, we rely on TikTok’s Creative Center. By reviewing the top-performing organic and advertising videos in each niche, we identify trends and best practices.

1. Analyze Organic Videos: Examine the highest-performing organic content relevant to your client's niche. Download and transcribe them for reference.

2. Assess Ads: Similarly, review the top-performing ad campaigns in the TikTok Ad Center. Analyze their structure, hooks, and engagement metrics.

Creating Compelling Copy

After ample research, I take time to reflect and generate my own copy, mixing elements from both organic and paid successful examples. A video that feels authentic but still serves as an ad is the goal. Effective TikTok ads often have a strong hook, engaging content, and repeated calls to action.

Recording and Editing Your Ads

A streamlined process for scripting, recording, and editing is critical. Our approach includes:

• Creating a Scripting Day: Develop scripts in one day.
• Recording: Let a content creator shoot the videos on a designated day.
• Editing: An editor spruces up the footage, adding text overlays, emojis, and testimonials.

Utilizing authentic delivery is essential; viewers appreciate sincerity. Content should not feel overly scripted or salesy.

For editing, I suggest including visual proof and concise messaging. TikTok ads should be a condensed version of a video sales letter (VSL) within a 60-second timeframe.

Testing Your Ads

Before launching campaigns, ensure your tracking pixel is functioning correctly to avoid costly errors. A recommended starting budget is around $ 100 per month, allocating equal budgets across campaigns—ideally, launching multiple ads simultaneously and assessing their performance within a few days.

To effectively gauge ad performance, compare them against your cost-per-acquisition (CPA). Adjust your ad budget based on your success rate, scaling promising campaigns.

Summary

In conclusion, launching successful TikTok ads demands a heavy focus on creative content, constant testing, and a methodical approach to production and scaling. With the right process in place—including a well-configured pixel—you can efficiently scale your campaigns once your ads start to deliver results.

If you aspire to leverage the TikTok advertising opportunity and would like personalized guidance, consider our TikTok mentorship program. We’ve helped numerous seven and eight-figure business owners grow their presence through organic and paid strategies. Click the link in the description to register and see if you’re a good fit.

Keywords

• TikTok Ads
• Ad Creatives
• Creative Testing
• Cost-Per-Acquisition (CPA)
• Dynamic Content
• Ad Performance
• Scale Campaigns

FAQ

Q: What is the most important aspect of TikTok ads?
A: The most critical part is creating engaging and authentic creatives. The content must resonate with TikTok users and feel native to the platform.

Q: How frequently should I refresh my TikTok ads?
A: TikTok ads should be refreshed regularly, ideally every one to two weeks, to maintain audience engagement and prevent ad fatigue.

Q: What budget should I start with for TikTok ads?
A: A minimum budget of around $ 100 per month is recommended, but this can scale based on your overall advertising plan and objectives.

Q: What is the best way to generate ideas for TikTok ads?
A: Utilize TikTok's Creative Center to analyze top-performing organic and paid content in your niche. This will provide invaluable insights into successful trends and formats.

Q: How can I ensure my ads are effective?
A: Regularly monitor your ads using key metrics such as cost-per-acquisition and adjust your strategy based on performance data gathered from the TikTok pixel.