How to Kickstart your TikTok business the right way

Introduction

In 2023, TikTok has become an unstoppable trend and is now an essential sales and marketing channel for business owners. If you're looking to elevate your business on this popular platform, a great starting point is by analyzing a benchmark seller—someone who sells a similar yet distinct product and has already established success. This analysis not only provides a quick way to understand your target audience and sales strategy but also addresses key operational questions you may have.

The Benchmark Seller Approach

A benchmark seller can help you answer three crucial questions:

How do I operate on my own account—should I choose live streaming or short videos?
Should I incorporate affiliates, and if so, how do I choose them?
What are the star products that I should sell on TikTok?

To answer these questions effectively, you can utilize Kellodata.com, a TikTok data analytics and intelligence platform. Start by selecting your category; for instance, let's consider pet supplies. Set your benchmark for seller sales—in this case, 50,000 Ringgits over the past 30 days—and review the resulting list of established stores.

Once you've identified sellers with steady, upward trends in their revenue, you can start examining their sales strategies in-depth.

Operating Strategies: Live Streams vs. Short Videos

Let’s take one shop as an example, which reported an impressive revenue of 163,000 Ringgits over the past month. The owner operates three accounts simultaneously: two focusing primarily on live streams and one dedicated to short videos.

Observations from the live streams reveal different tactics. The first account emphasizes the amiable personality of the streamer, while the second focuses on product presentation. This indicates that a relaxed, engaging atmosphere can significantly motivate pet owners—who typically view pet supplies as necessities—to spend more time watching and, consequently, increase their likelihood of making purchases.

Self-Operations or Affiliates?

Next, let's address self-operated accounts versus affiliates. In our example, the self-operated account accounts for 78% of sales, while the remainder comes from affiliates. The analysis reveals a noteworthy trend: the most effective affiliates do not always possess the largest follower counts. Instead, a balanced mix of both well-known influencers and smaller affiliates contributes to overall success.

Inventory Selection

Further down on the analysis tool, you can examine the product strategy of the shop. Notably, the top-selling items are cat food, supplements, and odor sprays. By studying the top-selling videos and streams associated with these products, you can gather insights into how successful sellers present their goods and what resonates with customers.

Conclusion

Through this exercise of analyzing a benchmark seller, we’ve learned that combining various streaming styles with self-created videos and a mix of affiliate marketing can be a highly effective strategy for launching your TikTok business. This template can be replicated with other sellers for even more insights.

For further strategies and insights on how to optimize your TikTok presence, please like and subscribe to our channel. If you have suggestions or questions, feel free to leave a comment below or contact our customer service team. Thank you!

Keywords

TikTok
Benchmark seller
Live streaming
Short videos
Affiliates
Pet supplies
Revenue strategy
Inventory selection

FAQ

What is a benchmark seller?
A benchmark seller is a business that operates in a similar market or product category and has successfully established itself, providing valuable insights into sales strategies.

Should I focus on live streaming or short videos on TikTok?
Both options can be effective. Analyzing successful accounts can help determine which style resonates more with your audience.

How can I choose affiliates for my TikTok business?
Look for a mix of top influencers with large followings and smaller affiliates who may have a dedicated audience that aligns with your brand.

What products should I sell on TikTok?
Analyzing competitor sales data can help identify trending and high-demand products in your niche.