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How to install tiktok pixel | pixel tiktok ads | how to setup tiktok pixel shopify | Lecture No 6

Introduction

Assalam alekum! I hope everyone is doing well. In today’s lecture, we will cover an essential topic for those who are facing challenges in creating the TikTok Pixel. We often receive numerous direct messages from individuals seeking guidance on how to set up this pixel. Hence, this video, which is Lecture No 6 of our TikTok series, is dedicated to them.

Let’s dive into how to create the TikTok Pixel.

Step-by-Step Guide to Create TikTok Pixel

  1. Log in to Your TikTok Dashboard
    Start by logging into your TikTok Ads dashboard. Once you’re inside the dashboard, you’ll notice several options at the top such as Dashboard, Campaign, Tools, and Analytics.

  2. Navigate to the Tools Section
    Click on the Tools option and then select Management. Inside Management, you'll find the Events option. Click on it.

  3. Connect Data Source
    Upon entering the Events section, locate the Connect Data Source button on the top left side, highlighted in green. Click on it.

  4. Select Web as Data Source
    A new page will open. Since we are adding the pixel for a website, click on the Web option.

  5. Paste Your Website URL
    You’ll need to paste the URL of your website in the provided space. For example, if you are using "https://mysite.com", go ahead and paste that here.

  6. Manual Setup
    Opt for the manual setup and proceed to the next step.

  7. Name Your Pixel
    Here, you will be prompted to give your pixel a name. For instance, I named mine “Bead By Pixels”. However, you can choose any name that suits you.

  8. Copy the Base Code
    After naming your pixel, you will see the base code. Copy this code—it’s vital for the following steps.

  9. Incorporate the Pixel Code into Your Website
    Go to the dashboard of your website. You will likely see a sidebar. Find the option for Online Store. If it's not visible, click on Sales Channel and then add Online Store.

  10. Edit Theme Code
    Once in the Online Store, scroll down and click on Customize, then find the three-dot menu where you can select Edit Code.

  11. Locate Theme.Liquid
    Look for Theme.Liquid on the left panel and click on it. Within this file, locate the <head> section, then press enter twice below it and paste the TikTok Pixel code.

  12. Save Changes
    After pasting the code, make sure to save your changes.

  13. Automatic Advanced Matching
    On the next page, enable Automatic Advanced Matching and click on Launch Event Builder to create your events.

  14. Setting Up Events
    Choose to create the events essential for your campaigns. Common events include Complete Payment and Place Order. When prompted, be sure to write /thankyou at the end of the URL paths for these events.

  15. Finish Setup
    After confirming the setup, exit that page. You’ve now created your pixels.

  16. Create a Campaign
    To check if everything is functioning correctly, go back to the dashboard and create a campaign. By clicking the green box on the right side, select the option for website conversion.

  17. Inspect Pixel Status
    Proceed to the data connection section where the pixel you created will appear, confirming that your setup was successful.

  18. Conclusion
    This completes the setup process for TikTok Pixel. If you follow these steps, you will successfully create and verify your pixel within your website.

Thank you for watching! Don’t forget to subscribe to the channel so that you can receive our upcoming special videos promptly. Until next time, Allah Hafiz!

Keywords

  • TikTok Pixel
  • Pixel TikTok Ads
  • Setup TikTok Pixel
  • Shopify Pixel Setup
  • Online Store
  • Events Setup
  • Website Conversion

FAQ

Q: What is TikTok Pixel?
A: TikTok Pixel is a piece of code that you place on your website to track visitor actions and gather data for ad optimization.

Q: Why do I need to install TikTok Pixel?
A: Installing TikTok Pixel helps you measure the effectiveness of your advertising campaigns, optimize for conversions, and retarget website visitors.

Q: Can I manually set up TikTok Pixel?
A: Yes, you can manually set up TikTok Pixel by copying the provided code and placing it within the header of your website.

Q: How do I know if my TikTok Pixel is working?
A: Once set up, you can check in the TikTok Ads dashboard under the data connections to see if your pixel is properly registering events.

Q: What events should I track with TikTok Pixel?
A: Common events to track include Complete Payment and Place Order, among others based on your business needs.

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