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How to Install TikTok Pixel on WordPress With Google Tag Manager (GTM)[Beginner] #part-1

Introduction

In this article, we'll guide you through the process of setting up the TikTok Pixel on your WordPress website using Google Tag Manager (GTM). This step-by-step process is beginner-friendly and will help you track your events effectively.

Introduction

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Step 1: Verify Google Tag Manager Connection

To start, we need to ensure that your WordPress website is already connected to Google Tag Manager. You can easily verify this using the Google Tag Assistant Legacy extension, which can be downloaded from the Chrome Web Store.

  1. Install Google Tag Assistant Legacy from the Chrome Web Store.
  2. Open your website in Chrome and activate the extension.
  3. Check if your Tag Manager container appears and confirms that your website is connected with the correct tag code.

Step 2: Create a TikTok Pixel

Next, you'll need to create a TikTok Pixel for your account if you haven't done so already.

  1. Log into your TikTok Ads Manager.
  2. Navigate to your assets and select "Create Pixel."
  3. Choose “Manual Install Pixel Code.”
  4. Name your pixel (e.g., “Test TikTok Pixel”) and proceed to generate the pixel code.
  5. Copy the generated base pixel code.

Step 3: Configure Google Tag Manager

Now, let’s set up the pixel code in Google Tag Manager.

  1. Open your GTM container.
  2. Click on "New Tag" and then "Tag Configuration."
  3. Use the template for TikTok Pixel by searching in the template gallery.
  4. Select "TikTok" and agree to the terms.
  5. Paste your copied TikTok Pixel base code into the Tag Configuration.
  6. Set up a trigger to fire this tag on all pages, as the base code needs to be included throughout your site.
  7. Name your tag (e.g., “TikTok Base Configuration”) and click save.

Alternatively, if you prefer using custom code:

  1. Create a new tag and choose “Custom HTML.”
  2. Paste in your TikTok Pixel code.
  3. Set the trigger for "All Pages."
  4. Save your tag.

Step 4: Preview and Publish

After creating your tag, it’s crucial to test it to ensure it functions correctly.

  1. Go to the GTM workspace and click on "Preview."
  2. Enter your website’s URL and click "Continue."
  3. This will open your website with the GTM debug mode. Check to see that your base configuration has fired successfully.

Step 5: Verify Pixel Installation

You can further verify the installation of your TikTok Pixel using the TikTok Pixel Helper extension for Chrome.

  1. Install the TikTok Pixel Helper 2.0 extension.
  2. Activate it on your website.
  3. You should see the page view event indicating that your pixel is functioning correctly.

Conclusion

Congratulations! You’ve successfully installed the TikTok Pixel on your WordPress website using Google Tag Manager. In upcoming articles, we’ll dive deeper into tracking other standard events, like views, cart additions, and purchases. Be sure to subscribe to stay updated!

If you found this guide helpful, don’t forget to give it a thumbs up. If you have any questions or need further assistance, feel free to reach out!

Keyword

  • TikTok Pixel
  • WordPress
  • Google Tag Manager
  • GTM
  • Web Analytics
  • E-commerce
  • Tag Assistant
  • Event Tracking

FAQ

Q: What is TikTok Pixel?
A: TikTok Pixel is a piece of code that enables you to track user interactions on your website, allowing you to measure the effectiveness of your TikTok advertising campaigns.

Q: Why should I use Google Tag Manager?
A: Google Tag Manager simplifies the process of managing and deploying marketing tags (like the TikTok Pixel) without needing to modify the code directly on your website.

Q: What if I encounter issues during installation?
A: If you face any problems while installing the TikTok Pixel, feel free to reach out for assistance. There are many resources available to help troubleshoot.

Q: Can I use TikTok Pixel for other platforms besides WordPress?
A: Yes, TikTok Pixel can be implemented on various platforms, as long as you can integrate with Google Tag Manager.

Q: What events can I track with TikTok Pixel?
A: With TikTok Pixel, you can track various events such as page views, add-to-cart actions, purchases, and more to measure user engagement and campaign effectiveness.

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