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How To Install Tiktok Pixel on Shopify Manually [EASY]

How To Install Tiktok Pixel on Shopify Manually [EASY]

Installing the TikTok Pixel on your Shopify store manually is a straightforward process that can significantly enhance your ability to track conversions and optimize your ad performance. Follow these simple steps to successfully integrate the TikTok Pixel with your Shopify store.

Step 1: Access TikTok Ads Manager

  1. Log In: Begin by logging into your TikTok Ads Manager account.
  2. Navigate to Events: Select Assets from the top menu and choose Event.

Step 2: Create Your Pixel

  1. Choose Website Pixel: Select Website Pixel and then click Manage.

  2. Create Pixel: Click on Create Pixel.

  3. Name Your Pixel: Provide a name for your new pixel.

  4. Select Installation Method: You will see two options at the bottom of the page:

    • Manually install pixel code
    • Install pixel code by third-party tool

    Select the first option, Manually install pixel code.

  5. Copy Pixel Code: On the next page, copy the pixel code you have generated.

Step 3: Integrate Pixel Code in Shopify

  1. Access Shopify Admin: Go to your Shopify store admin page.
  2. Edit Code: Under Online Store in the left menu, select Themes > Actions > Edit Code.
  3. Paste Code in Theme File: In the theme.liquid file, paste the copied pixel code between the <head></head> tags. Be careful not to paste the code within other scripts.
  4. Save Changes: Save the changes after pasting the code.

Step 4: Configure Settings

  1. Go to Settings: Return to the Shopify admin and select Settings.
  2. Access Checkout Settings: Choose Checkout from the settings menu.
  3. Add Pixel Code to Additional Scripts: Paste the TikTok pixel code again in the Additional Scripts section and save the changes.

By following these steps, you will have successfully installed the TikTok Pixel on your Shopify store manually. This integration will allow you to track user interactions and make data-driven decisions to improve your marketing strategy.

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Keywords

  • TikTok Pixel
  • Shopify
  • Manual Installation
  • Ads Manager
  • Event Tracking
  • Theme Edit
  • Checkout Settings

FAQ

Q1: What is a TikTok Pixel? A: A TikTok Pixel is a piece of code that tracks user actions on your website, helping you measure the effectiveness of your ads.

Q2: Why should I install TikTok Pixel manually on Shopify? A: Manually installing TikTok Pixel allows you to have more control over its placement and ensure it is correctly set up, which is crucial for accurate event tracking.

Q3: Where do I find the TikTok Pixel code in the Ads Manager? A: In TikTok Ads Manager, go to Assets > Event > Website Pixel, then manage your pixels. Create a new pixel and copy the generated code.

Q4: Where exactly should I paste the TikTok Pixel code in Shopify? A: Paste the TikTok Pixel code in the theme.liquid file between the <head></head> tags and again in the Additional Scripts section under the Checkout settings.

Q5: What are the risks of incorrectly installing the TikTok Pixel? A: Incorrect installation may result in inaccurate tracking data, which could affect your ability to optimize ad performance and measure campaign success accurately.

By following the above guide, you should be well on your way to leveraging the TikTok Pixel to enhance your Shopify store's marketing strategy.

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