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How To Install TikTok Ads Pixel On Shopify (The Easy Way!)

Introduction

If you're about to delve into TikTok ads or you’ve already started and want to ensure your TikTok Pixel is correctly installed on your Shopify store, this article is for you. Accurate installation is essential to ensure your conversions are reported correctly and that the TikTok algorithm works favorably for your business. Here’s a straightforward guide to help you seamlessly integrate your TikTok Pixel with Shopify.

Step-by-Step Guide

1. Adding the TikTok App to Your Store

  • Navigate to your Shopify backend.
  • Click on "Add apps" located at the bottom left.
  • Open the Shopify App Store.
  • Search for the "TikTok" app.
  • Once you find the app, click "Add app" and then add it to your store.

2. Connecting Your Accounts

  • Post-clicking on the app, you'll see it needs to access customer and store information, which is standard.
  • Click on “Add sales channel”.
  • On the “Grow your business on TikTok” page, click "Set up now".
  • If you haven’t already, create a TikTok for Business account at business.tiktok.com.

3. Linking TikTok For Business Account

  • After setting up your business account, go back to Shopify.
  • Click "Connect" under the “Connect TikTok for Business” section.
  • Log in with your TikTok for Business account information.
  • Verify that the account ID and name on Shopify match those on your TikTok Business Center.

4. Connecting TikTok Ads Manager

  • TikTok will prompt you to connect your Ads Manager. Make sure it’s linked with your Business Center.
  • If you don’t have an Ads Manager, you’ll need to create one at ads.tiktok.com.

5. Configuring Data Sharing

  • Choose the "Maximum" option under Data Sharing to ensure the TikTok Pixel receives the most comprehensive data.

6. Creating and Confirming the Pixel

  • Shopify will automatically create a new pixel for your ads manager account.
  • Confirm the pixel creation and finalize the setup.
  • Verify the pixel setup by navigating to your TikTok Ads Manager, clicking on “Assets”, then “Manage Web Events”. Ensure the pixel matches the one created in Shopify.

7. Testing Your Pixel

  • Use the TikTok Pixel Helper Chrome extension:
    • Enter your website URL and scan the QR code with your mobile device.
    • As you navigate your website, the extension should display the events (e.g., add to cart) in real-time.

Conclusion

Successfully setting up your TikTok Pixel ensures that your ads are optimized correctly and conversions are accurately tracked.

If you're an ecommerce brand generating at least $ 20,000 to $ 30,000 per month, consider a short demo call with our team. We could assist in scaling your brand through our specific marketing programs. Worst case, you’ll leave with a free action plan to implement on your own. Check out more of our videos for additional ecommerce marketing tips.

Keywords

  • TikTok ads
  • Shopify
  • TikTok Pixel
  • Ecommerce
  • TikTok for Business
  • Ads Manager
  • Data Sharing
  • Conversion Tracking

FAQ

Q: What is TikTok for Business?

A: It is a separate type of account from your regular TikTok account, used for managing your ads and business activities on TikTok.

Q: Why is it important to set data sharing to Maximum?

A: Setting data sharing to Maximum ensures that the most comprehensive data is collected and fed to the TikTok Pixel, optimizing your ad performance.

Q: How can I verify if my TikTok Pixel is correctly installed?

A: You can verify it in your TikTok Ads Manager by checking under “Assets” -> “Manage Web Events”. Ensure the Pixel matches the one created in Shopify.

Q: Do I need an Ads Manager account to set up the TikTok Pixel?

A: Yes, the TikTok Pixel needs to be connected to an Ads Manager account, which is usually created by default when setting up a TikTok Business Center account.

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