How To Install TikTok Ads Pixel On Shopify

Introduction

In this tutorial, you'll learn how to install the TikTok Ads Pixel on your Shopify store. Installing the pixel is essential for tracking your TikTok ads performance and optimizing your marketing efforts. Let’s dive straight into the steps you need to follow.

Step 1: Create a TikTok Advertiser Account

The first thing you need to do is create a TikTok Advertiser account. To do this:

Go to Google and search for "TikTok Advertiser account."
Click on the first link that appears, leading you to the sign-up page for TikTok for Business.
Enter your email address and password, ensuring you agree to the commercial terms of service. You can opt-out of subscribing to emails if you prefer.
Hit the pink "Continue" button.
Complete any verification if prompted.

Once your account is established, you'll land on your Ads Manager dashboard.

Step 2: Access Events Section

Now that your account is set up:

Hover over the "Tools" menu at the top of the page.
In the Management section, click on "Events."
You’ll see a screen prompting you to press the green "Get Started" button.

Step 3: Configure the Pixel

Choose “Web” for the type of setup, then click "Next."
You’ll have two options: Manual setup or Partner setup. Select "Partner setup" and click "Next."
Locate "Shopify" under the e-commerce platform section and click on it, then proceed by clicking "Next."

Step 4: Connect Shopify App

TikTok will ask if you’ve installed the Shopify app. Here’s how to proceed:

Click on the "Open Shopify App" button.
Search for the TikTok app in the Shopify store (use the search box if you can't find it).
Click on the normal TikTok app (it’s free to install).

After clicking on it, you'll need to log into Shopify if you aren't already.

Step 5: Install the TikTok App

After logging in, you’ll arrive at the app installation screen.
Simply click the orange "Install" button.

Final Configuration Steps

To complete the setup of your TikTok Ads Pixel, click the "Setup Now" button.
Connect your TikTok for Business account by clicking the green "Connect" button.
Confirm the connection to your Ads Manager account by clicking the green "Connect" button again.
Set the data sharing options to your preference, and I recommend leaving it at maximum for optimal results.
Click on "Create Pixel" and wait a minute while it sets up.
Finally, confirm by clicking the green "Confirm" button.

Once you see the message indicating that your account is under review, remember that it usually takes up to 24 hours for your account verification. After verification, your pixel will be operational!

Conclusion

You have successfully installed the TikTok Ads Pixel on your Shopify store. If this tutorial was helpful, please consider liking the video and subscribing to the channel for more content. Thank you for watching, and see you in the next tutorial!

Introduction

TikTok Ads Pixel, Shopify, TikTok Advertiser account, Events, Partner setup, Shopify app, Data sharing, Ads Manager, Verification.

Introduction

Q1: What is the TikTok Ads Pixel?
A1: The TikTok Ads Pixel is a tracking code that allows you to monitor the performance of your TikTok advertisements and optimize them based on user interactions on your website.

Q2: Why do I need a TikTok Advertiser account?
A2: A TikTok Advertiser account is necessary to access the TikTok Ads Manager, where you can create advertising campaigns, manage your ads, and view analytics.

Q3: How long does it take for my account to be verified?
A3: After setting up a new TikTok Ads Manager account, verification typically takes up to 24 hours.

Q4: Can I connect other e-commerce platforms to TikTok?
A4: Yes, TikTok works with various e-commerce platforms. However, the process may differ based on the platform.

Q5: What should I do if the TikTok app doesn't appear in my Shopify store?
A5: If you can't find the TikTok app, use the search function in the Shopify app store to locate it.