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How to Install a TikTok Pixel on Shopify

How to Install a TikTok Pixel on Shopify

In this article, we'll guide you through the process of installing a TikTok Pixel on your Shopify store. This is crucial for optimizing your TikTok advertisements and ensuring you gather actionable data to boost your sales.

In the past, our Sales Accelerator Program has helped many online store owners generate consistent and scalable sales online. One of the critical steps we've found is correctly setting up tracking pixels, like the TikTok pixel, to get more accurate data on the performance of ads.

So let's dive into the detailed steps on how to install a TikTok Pixel on your Shopify store.

Step 1: Create a TikTok Ads Manager Account

Before you begin, make sure you have a TikTok Ads Manager account set up. If you don't, keep an eye out for our upcoming video on creating a TikTok Ads Manager account. Visit ads.tiktok.com to start.

Step 2: Navigate to the Dashboard

Go to ads.tiktok.com, and it will take you to the main dashboard page where all your ad management tools reside.

Step 3: Create an Event

Within the dashboard, go to Assets and then Create an Event. You’ll be given an option to create a pixel for your website.

Step 4: Generate the TikTok Pixel

Choose the "website pixel" option and opt for manual installation. You will be provided with a piece of code.

Step 5: Copy and Install the Code on Shopify

  1. Copy the pixel code provided by TikTok.
  2. Navigate to your Shopify admin panel, and go to Online Store > Actions > Edit Code.
  3. Look for the theme.liquid file and paste the pixel code right before the closing </head> tag.
  4. Click Save.

Step 6: Insert the Code for Checkout Tracking

  1. Still in the Shopify admin, go to Settings > Checkout.
  2. Scroll down to Order Processing, and paste the copied pixel code in the Additional Scripts section.
  3. Click Save.

Step 7: Configure Events in TikTok Ads Manager

  1. Return to TikTok Ads Manager and complete the setup.
  2. Define and configure events like Page View, Product Details, Add to Cart, and Purchase.

This setup allows TikTok to receive data based on users' actions on your site, which helps in optimizing your ads for better performance and understanding their effectiveness.

Conclusion

Following these steps will ensure your TikTok Pixel is correctly set up on your Shopify store. Accurate pixel installation is essential for tracking, better ad targeting, and ultimately boosting your online sales.

If you found this guide helpful, make sure to subscribe to our channel and like this video for more useful content on growing your business.

Keywords

  • TikTok Pixel
  • Shopify
  • Ads Manager
  • Online Store
  • Sales Accelerator Program
  • Event Tracking
  • Pixel Code
  • E-commerce
  • Ad Performance
  • Manual Installation

FAQ

Q1: Do I need a TikTok Ads Manager account to create a TikTok Pixel? Yes, you need to have a TikTok Ads Manager account set up to create and manage your TikTok Pixel.

Q2: Where do I find the pixel code in Shopify? Navigate to Online Store, then Actions, and Edit Code. Paste the code in the theme.liquid file before the closing </head> tag.

Q3: How do I track purchases using the TikTok Pixel on Shopify? Paste the pixel code in the Additional Scripts section under Settings > Checkout in your Shopify admin panel.

Q4: Can I customize the events tracked by the TikTok Pixel? Yes, you can customize events like Page View, Product Details, Add to Cart, and Purchase in the TikTok Ads Manager.

Q5: Is there a way to verify if the TikTok Pixel is installed correctly? Yes, you can download the TikTok Pixel Helper to verify the installation and ensure it’s tracking correctly.

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