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How To Implement TikTok Pixel and Events API with Shopify - TikTok Conversion API [EASY]

Introduction

In this article, we will guide you through the simple process of adding the TikTok Pixel to your Shopify store using the Pixelify app. This app allows you to manage multiple TikTok pixels, as well as Facebook pixels and integrations with other platforms like Pinterest, Snapchat, and Twitter. Let’s get started!

Step 1: Enable the Pixelify App

Before you can start adding pixels, you need to enable the Pixelify app on your Shopify store. This is a straightforward process:

  1. Navigate to the Pixelify app in your Shopify dashboard.
  2. Enable the app by clicking on the appropriate button and saving the changes.

Step 2: Add TikTok Pixels

Once the app is enabled, you can begin adding TikTok pixels:

  1. Click on the "Set Up TikTok Pixel" option.
  2. Select "Add New TikTok Pixel."
  3. Fill out the required fields:
    • Pixel Name: Choose a name that represents the pixel.
    • Pixel ID: Input your TikTok Pixel ID.
    • Conversion API Token: This is your TikTok access token.
    • Scope: Decide whether the pixel will work on the entire store, a specific collection, or a single product.

Example of Adding a TikTok Pixel

For instance, if you want to track the entire store, you would select that option, copy the Pixel ID from your TikTok Ads account, and paste it into the relevant field.

  1. Go to your TikTok Ads Manager.
  2. Navigate to Tools > Events.
  3. Locate your data source or create a new one if needed.
  4. Copy the Pixel ID corresponding to your desired data source.

After obtaining the ID, return to the Pixelify app and enter it along with the rest of the required details.

Step 3: Generate Access Token

To ensure the TikTok pixels work correctly, you need to generate and input the access token:

  1. In your TikTok Ads Manager, find the "Generate Access Token" option.
  2. Copy the token and add it to the Pixelify form.

Step 4: Testing the Pixel

To confirm the pixels are functioning correctly, you can use the TikTok Pixel Helper tool available in the Chrome Store:

  1. Install the TikTok Pixel Helper extension on your browser.
  2. Visit your Shopify store to see if the pixel is registering correctly.

You can check specific pages to ensure the correct pixel is being triggered. For example, visiting a single product page should show the pixel associated only with that particular product.

Conclusion

By following these steps, you should be able to successfully implement TikTok pixels in your Shopify store and monitor conversions effectively. If you have any questions about the process, feel free to leave them in the comments section below!

Keywords

  • TikTok Pixel
  • Shopify Store
  • Pixelify App
  • Conversion API
  • Access Token
  • Events API

FAQ

Q1: What is the TikTok Pixel?
A1: The TikTok Pixel is a piece of code that you can add to your Shopify store to track user interactions and measure event conversions from your TikTok ads.

Q2: How do I access my TikTok Pixel ID?
A2: You can find your TikTok Pixel ID in your TikTok Ads Manager under the Events section.

Q3: What is the purpose of the Events API?
A3: The Events API allows you to send event data directly to TikTok from your server, enabling better tracking and optimization of your ad campaigns.

Q4: Can I add multiple TikTok pixels to my Shopify store?
A4: Yes, using the Pixelify app, you can add multiple TikTok pixels to your Shopify store for various tracking purposes.

Q5: How can I test if my TikTok pixel is working?
A5: You can use the TikTok Pixel Helper extension from the Chrome Store to verify whether the pixel is firing correctly on your store.

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