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HOW TO GROW YOUR SMALL BUSINESS ON TIK TOK, Go Viral on Tik Tok as a Small Business

Introduction

Welcome to my channel! If you’re new here, my name is Lauren. In this article, I will share my exact strategy for using TikTok to grow my small business. I'll cover my experience, posting frequency, content ideas, and much more. So without further ado, let’s dive in!

My Background with TikTok

I joined TikTok over a year ago, back in 2019, initially thinking it would just be an entertaining app. I had no intention of using it for my small business; I just posted random content. However, as I scrolled through my For You Page, I noticed several small businesses gaining massive traction and sales overnight. This led me to realize that I could also leverage TikTok for my own business.

With just a few followers, I decided to transform my personal TikTok account into one dedicated to my small business. I was nervous about whether this would be worth my time, but I quickly recognized that even if it didn't work out, I could still create content for other platforms like Instagram. It was a low-risk scenario, so I committed to creating engaging content for my brand.

Growing My TikTok Presence

Understanding TikTok’s unique algorithm was vital for my success. Here are a few key strategies I implemented:

1. Posting During Peak Hours

I experimented with different posting times—morning, afternoon, and evening—to determine when my content would get the most engagement. I discovered that the best time to post was between 7:30 and 10:30 PM when people were relaxing and scrolling through their phones after their daily activities.

2. Consistency in Posting

I began posting 2 to 6 times a day, Monday through Friday. During the weekends, I posted 1 to 2 times—a decision made to maintain balance and avoid burnout. Initially, this commitment proved effective, and my account began to grow rapidly, averaging several new followers each day.

After a few weeks of intense posting, I decided to cut back to once a day to maintain my enthusiasm and creativity. Despite decreasing my posting frequency, I found that my account continued to grow, leading to over 20,000 followers.

3. Engagement with Your Audience

Another critical strategy was responding to comments on my videos. While it was time-consuming, engaging with my audience made a significant difference in building a loyal community around my brand.

Results of My TikTok Strategy

After implementing these strategies for about a month and a half, I saw transformative results:

  • I transitioned from selling primarily on Etsy to launching my Shopify website, Lolo's Boutique, which helped drive significant traffic. I went from 3 to 4 visits a day to 300 to 500 daily visitors.

  • My Instagram following skyrocketed from about 200 to 1,100 followers, thanks to cross-promotion via TikTok.

  • I experienced a noticeable increase in sales on both my website and Etsy, reflecting the power of using TikTok to market my business.

The ease of going viral on TikTok is unrivaled by any other platform, making it an essential tool for small business owners. I encourage you to start using TikTok and share your story—it's been a game changer for me and many others.

If you're looking for more ideas, check out my vlog channel, where I share behind-the-scenes content and tips for small business success.

Keywords

  • TikTok
  • Small Business Growth
  • Viral Content
  • Engagement
  • E-commerce
  • Shopify
  • Audience Engagement
  • Social Media Marketing

FAQ

Q1: How often should I post on TikTok for my small business?
A1: It's recommended to post consistently, ideally 2 to 6 times during weekdays and 1 to 2 times on weekends, adjusting as necessary to avoid burnout.

Q2: What are peak posting times on TikTok?
A2: The best time to post is typically between 7:30 PM and 10:30 PM when users are most active on the platform.

Q3: Does engaging with comments help grow my TikTok account?
A3: Yes, responding to comments increases engagement and builds a community around your brand, which can contribute to growth.

Q4: Can TikTok help increase traffic to my website?
A4: Absolutely! Many users have reported a significant increase in website traffic by directing their TikTok followers to their e-commerce sites.

Q5: Is it worth using TikTok to promote my small business?
A5: Yes! TikTok offers a unique opportunity to go viral and reach a vast audience, making it an effective platform for small business marketing.

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