How To Grow Small Business On TikTok // Social Media for Small Businesses

TikTok has rapidly become one of the premier platforms for businesses looking to connect with audiences in a fun and engaging way. In this article, we'll delve into how you can leverage TikTok to grow your small craft business, based on my personal journey and proven strategies that can benefit anyone looking to expand their reach.

My TikTok Journey

I started my TikTok account back in 2020. At first, I didn’t take it seriously, posting Cricut projects sporadically without a consistent strategy. Although some of my videos went viral, I failed to maintain that momentum, which stunted my growth. Realizing I needed to commit, I made a vow in the summer of 2021 to post regularly. Within three months, I grew my followers from 8,000 to 100,000, and I currently maintain a following of 145,000. This journey shows that with dedication and the right approach, you can grow your presence on TikTok too.

Should You Create a TikTok for Your Craft Business?

Absolutely! TikTok has revolutionized short-form video content, setting trends that many other platforms like Instagram have since adopted. If you're starting a craft business and don't have a social media presence yet, TikTok can be an effective way to promote your products to a new audience. Plus, creating videos on TikTok is free, making it a cost-effective way to market your business. Over time, many creators even earn money through sponsorships and partnerships on the platform.

Tips for Growing on TikTok

Post Consistently: To gain traction, you must post regularly. Aim for at least once a day, though three times a day may be ideal. I suggest batch filming your content in advance, dedicating an hour or so to create multiple videos at once.
Use Trendy Sounds: Stay updated with popular sounds by scrolling through your For You page. If you notice a sound getting traction, save it for future use. Test different sounds to see which resonate more with your audience.
Provide Variety: Ensure that your content is diverse while still reflecting your niche. For a craft business, you can share product showcases, behind-the-scenes looks, and relatable meme-style content that connects with other entrepreneurs.
Engage with Other Accounts: Interaction is key on TikTok. Engage with fellow creators in your niche by leaving thoughtful comments and showing appreciation for their work. This not only helps build community but also signals to the TikTok algorithm that you are an active member of the platform.

By following these strategies, you'll be well on your way to establishing a successful presence on TikTok and connecting with a broader audience for your business.

Conclusion

In conclusion, starting a TikTok account for your craft business can present immense opportunities for growth and engagement. Make a commitment to post consistently and strategically, interact with other users, and utilize the platform’s features to your advantage. With time, patience, and creativity, the potential for success is considerable.

Keyword

TikTok
Small Business
Craft Business
Growth Strategies
Social Media
Engagement
Trendy Sounds
Content Variety
Interact with Accounts

FAQ

1. How often should I post on TikTok? It's recommended to post at least once a day, with the ideal frequency being one to three times a day.

2. What type of content should I create for my craft business? Focus on sharing product showcases, behind-the-scenes footage, and relatable content tailored to your fellow craft business owners.

3. How can I find trending sounds for my TikTok videos? Browse your For You page and save sounds that are frequently used across various videos to stay current with trends.

4. Why is engagement important on TikTok? Engaging with other creators helps build community, promotes collaboration, and signals to the algorithm that you are an active user, which can help improve your own visibility.

5. Can I monetize my TikTok content? Yes, many creators earn money through sponsorships, brand deals, and by participating in TikTok's Creator Fund.