How to Grow 100K Followers on TikTok in 2023 | Artist Art Channel Fast Growth TikTok Natural Paint

Introduction

TikTok has become an essential platform for artists, allowing them to showcase their work and connect with a vast audience. In this article, South African artist Han shares her journey of how she grew her TikTok following to over 100,000 by focusing on a unique niche—natural paint. This guide outlines her experience, tips, and strategies that can help fellow artists and creators navigate their TikTok growth.

The Beginning of My TikTok Journey

I began my TikTok journey in 2020, just as the world was entering lockdown. The platform was buzzing, and I wanted to find a creative space to share my art. Initially, I was only sporadically posting videos, but my enthusiasm grew when I realized just how many people were watching. My first post garnered around 500 views, and I was instantly hooked.

After a hiatus from posting for about eight months, I returned in mid-2021 and started to regularly share my artwork. Time-lapse videos and behind-the-scenes content formed the cornerstone of my posts, all centered around my artistic process.

The Breakthrough Video

In August 2021, I posted a video that changed everything. I had a collection of vibrant flowers in my garden, which I decided to use to create natural paint. I carefully filmed myself as I crushed the flowers and transformed them into paint, posting several variations of the video. One of these short clips blew up, garnering over six million views.

This video attracted the attention of major brands and led to a surge in followers. I realized that the colorful paint videos struck a chord with viewers, and shortly after, I continued to post similar content.

Building Engagement

As my follower count increased, so did engagement. The comments on my videos suggested various flowers, herbs, and colors to try, and I capitalized on this by replying with new videos based on viewers' suggestions. This interaction created a loop of continuous engagement, fostering a community around my content.

Over a period of three to four months, I racked up around 11 million views monthly. It was exhilarating to see my art resonate with so many people. However, this also pointed out a peculiar issue: my content became overly focused on natural paint, which I loved, but it didn't reflect the entirety of my artistic identity.

Embracing My Identity

As I experienced rapid growth, I found myself pigeonholed into the natural paint niche. While my audience adored this specific content, I wanted to share more about my other artistic skills. I found a disconnect when my non-natural paint videos received far fewer views.

This led me to reevaluate my approach. In the last month, I decided to post content that I enjoyed, regardless of metrics. Consequently, I lost a few hundred followers, but I felt empowered by the authenticity of sharing my broader artistic identity.

Tips for Growing on TikTok

1. Niche Down

Identify a unique topic that is not oversaturated. In my case, my focus on making natural paint allowed me to stand out.

2. Engage with Comments

Respond to comments with new videos. This practice keeps the engagement ongoing and directs viewers to your other content.

3. Use Specific Hashtags

Utilize tailored, specific hashtags rather than general ones. For instance, I started using hashtags like #HandSealer and #NaturalPaint, which connected directly to my content.

4. Post Regularly

I used to post up to three videos a day. While this might not be necessary for everyone, more content increases the chance of discovering new viewers.

5. Be Authentic

Above all, remain true to yourself. Don’t try to replicate others’ success; instead, infuse your unique style into your work.

Conclusion

Looking back on my growth is surreal. Crossing 100,000 followers felt unimaginable at first, but it shows just how powerful and supportive the art community can be on TikTok. As I move forward, I'm excited to continue sharing more of my artistic journey beyond just natural paint.

Keyword

TikTok, 100K followers, artist growth, natural paint, engagement, niche down, hashtags, authentic content.

FAQ

Q: How long did it take to reach 100K followers on TikTok?
A: It took about a year of consistent posting and engagement, particularly focusing on creating content around natural paint.

Q: What kind of content worked best?
A: Short, engaging videos demonstrating the process of making natural paint garnered the most attention.

Q: Should I stick to one niche?
A: While focusing on a niche can help grow your audience, it's important to stay true to your broader identity as an artist.

Q: Does replying to comments really help?
A: Yes! Engaging with your audience through comments can lead to more views on subsequent videos as it encourages interaction.

Q: What’s the best tip for newcomers on TikTok?
A: Be authentic and have fun! It’s crucial to enjoy what you create and let your unique style shine through.