How To Go Viral on TikTok in 2025 (LATEST ALGORITHM UPDATE)

Introduction

TikTok has taken a giant leap forward in making it significantly easier for creators to generate viral content with the rollout of five new features. These updates will provide invaluable insights on what kind of content to create, the key metrics to focus on, and much more. Whether you have a small account or limited followers, these updates will help you tap into the platform’s vast potential. In this article, we’ll dive into these changes and how various creators have leveraged them to achieve viral success across different niches.

Feature Overview

TikTok has just launched several functionalities within their desktop application. One remarkable feature is the "Explore" section, which showcases trending topics like "iPhone 17," "Target Hall," and "Golden Goose." By clicking on these trending topics, you can view videos that are currently gaining traction. Searching for specific keywords such as “Golden Goose” will reveal various videos that have gone viral recently, with high view counts indicating active trends.

Feature 2: New Metrics for Virality

TikTok has adjusted the metrics necessary for posts to go viral. There are now two primary performance metrics to focus on:

Completion Rate: Aim for a completion rate between 50% to 100%. Shorter videos should be closer to 100%.
Average View Duration: Target an average view duration of 75% to 85%.

If these metrics aren’t met, don’t fret! Alternatively, you can generate engagement by achieving:

20% like ratio
10% comment ratio
5% share ratio
20% re-watch ratio

Feature 3: Enhanced Photo Posting

As of November 12, TikTok has made updates allowing for photo sharing. You can create single photo posts and carousel posts. For carousels, ensure the first slide hooks the viewer, limit it to four slides, and add engaging descriptions or voiceovers to enhance viewer engagement.

Feature 4: Creative Hub on Desktop

Within the desktop app, accessing the Creative Hub will provide insights into trending topics over the past 24 hours based on views, comments, and shares. This allows creators to tailor their content according to what’s currently being discussed in the community.

Feature 5: Independent Post Performance

Finally, the most groundbreaking change is that each post now operates independently. Your following, as well as previous post performance, won’t affect the potential virality of your new content. By focusing solely on trending topics and viewer engagement, you can maximize your reach and impact.

Conclusion

The TikTok landscape is continually evolving, and these new features present unique opportunities for creators to innovate and engage with their audience effectively. By utilizing the desktop updates and understanding the new virality metrics, anyone can improve their chances of going viral, even with a small follower count.

Keywords

TikTok, virality, trending topics, completion rate, average view duration, engagement metrics, photo sharing, Creative Hub, independent posts, algorithm update.

FAQ

1. What are the new features TikTok has introduced?
TikTok has introduced features including trending topics on the desktop app, updated virality metrics, enhanced photo posting capabilities, the Creative Hub for insights, and the ability for each post to perform independently.

2. How should I measure the success of my TikTok posts?
You should focus on completion rates between 50% and 100% and average view durations of 75% to 85%. Alternatively, try to achieve engagement metrics such as a 20% like ratio or a 10% comment ratio.

3. Can I go viral on TikTok without many followers?
Yes! TikTok allows each post to operate independently. By focusing on trending topics and engagement, your content can gain traction regardless of your follower count.

4. How can I find trending topics on TikTok?
You can find trending topics under the "Explore" section on the TikTok desktop app and by searching specific keywords in the search bar.

5. What type of content should I focus on?
Create content based on trending topics observed in the past 24 to 48 hours for maximum virality and engagement.