How To Go Viral on TikTok EVERY TIME YOU POST in 2024 (NEW ALGORITHM)

If you're not going viral on TikTok right now, it might be because you're shadowbanned, posting content that's the wrong length, or two other reasons I'll reveal towards the end of this article. Fix these four things, and I guarantee you'll get more views and go viral. I helped one small account with these tips, and they got over 100,000 views with barely any followers. Another creator exceeded a million views multiple times. The same can happen to you as long as you follow these four steps without skipping.

1. Ensure You're Not Shadowbanned

In the past, you had to guess if you were shadowbanned, but now you can do a simple account check:

Go to the Tools section of your TikTok app.
Run an account check to see if TikTok is suppressing your account or posts.
If suppressed, take the necessary actions TikTok provides to get back in good standing.

2. Post Content of the Correct Length

You have to focus on not getting stuck in the middle when creating posts:

Photo Carousels: Avoid one or two photos; aim for three, four, or five photos to get the most reach.
Video Lengths:
- 5-8 seconds: Ideal for memes, text-heavy content, or funny clips. Do not make videos shorter than 5 seconds as TikTok won't push them.
- 27-37 seconds: Suitable for quick educational content or short skits. Get to the point quickly.
- 1-3 minutes: Best for content that ranks for search on TikTok. TikTok pays creators for content over 1 minute that ranks for search. Try to not stop at exactly 1 minute; go longer but ensure the quality of your content.

3. Rank for Search on TikTok

Creating search-friendly content:

Search Ranking: TikTok won't show analytics for search rankings, but third-party tools like Metrol can.
Use Metrol to identify where your views are coming from, analyze hashtags, and craft optimal descriptions.
Register with Metrol using the code "Robert" for 30 days of free access to premium plans.

4. Follow the THW Method

Your content must pass the THW test to go viral:

Topic (T): Must be something people are searching for or newsworthy. Use TikTok's search and Creator search insights tool to verify this.
Hook (H): Capture attention in the first three seconds. Make sure to show what you’re talking about immediately, utilize quick cuts, text, or visually interesting hooks.
Watch Time (W): Achieve these three metrics:
- 70% of viewers should watch the first 3 seconds.
- 50% should make it to the halfway mark.
- Aim for a high video completion rate.

Following just one or two of these steps won’t suffice; you must implement all three elements of the THW method.

If you're struggling with any of this—be it the type of content, the timing, or the hashtags—I’m here to help. Watch the accompanying video for details on how we can work together to ensure your success on TikTok.

Keywords

Shadowbanned
TikTok account check
Photo carousels
Video lengths
Search ranking
Metrol
THW method
Hook

FAQ

Q1: How can I tell if I'm shadowbanned on TikTok? A1: Use the account check feature in the Tools section of your TikTok app. It will show if your account or posts are suppressed and what actions you need to take.

Q2: What length should my TikTok videos be? A2: Your videos should ideally be 5-8 seconds, 27-37 seconds, or 1-3 minutes. Each length serves different types of content best.

Q3: How can I rank for search on TikTok? A3: Post videos over a minute to qualify for search ranking, and use tools like Metrol to analyze your video’s SEO performance.

Q4: What is the THW method? A4: THW stands for Topic, Hook, and Watch time. Your content should be something people are searching for or newsworthy, hook viewers in the first three seconds, and maintain high watch time metrics.

Q5: What should I do if my TikTok content isn’t performing well? A5: Review your content to ensure it aligns with the THW method, check that you're not shadowbanned, and use tools like Metrol for deeper insights on performance and hashtags.