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How to Go Viral on TikTok - 5 Tips that got me 2.4 million views in a day

Introduction

In the last four days, I posted three times on TikTok, using a specific method that I'm going to share with you. This approach helped me achieve 1.4 million views on one occasion and one million views on another post. These two posts alone garnered over 31,000 new followers. What I've learned is that the video format and structure are crucial for success on TikTok. I've broken it down into five easy steps that you can replicate to see if it works for your TikTok account.

Additionally, a surprising statistic I discovered was that TikTok isn't just for short videos and younger audiences. One of my videos, which had an older audience, generated 22,000 hours of watch time in just a couple of days, with an average view duration of 57 seconds. This indicates that TikTok is constantly evolving. While most users focus on content for audiences under 25, there is a significant under-served older audience over 25, 35, and even 45.

Step 1: Choose the Right Video Topic

The video topic is essential for going viral. You need to select a topic that has gone viral on TikTok or other platforms before. For instance, making a video about a specific camera and how to use it is unlikely to go viral because the target audience is minimal. Rather, you should choose a broad topic that appeals to a wide audience. However, ensure that you are passionate about the topic, as you'll need to make similar content consistently.

Step 2: Capture Attention with a Strong Hook

The first three seconds of your video should be highly engaging to capture viewers' attention. I use a combination of my face, cool motion graphics, and different shots quickly within the first three seconds. You can use TikTok stickers if that's easier for you. The goal is to have something interesting in the first few seconds to prevent people from scrolling past.

Step 3: Keep Viewers Engaged

Keeping viewers on your video as long as possible is vital. Use text, stickers, or verbal cues to hint that something interesting is coming up later in the video. This approach keeps viewers engaged, waiting for the promised content. Unless your video is exceptionally entertaining, such prompts are necessary to maintain audience attention.

Make use of as many TikTok features as possible, especially new ones. When new video lengths, stickers, or trends come out, be quick to adopt them. Combining these new features with other tips can boost your chances of going viral. Hashtags are also useful, although not as crucial as on platforms like Instagram. Use trending hashtags when they are relevant to your post.

Step 5: Be Persistent and Consistent

Most people fail on TikTok because they quit too early. Consistency and perseverance are key. Continuously experiment with different hooks, content types, and TikTok features. Make a schedule for uploads and stick to it. Don’t get discouraged by initial failures. Over time, you'll discover what works, and a viral video can significantly boost your channel.

Editing Tips

I use Adobe Premiere Pro for my TikTok videos. I start with a 1080x1920 sequence and use motion graphics that can't be done within TikTok itself. This helps make my hooks more engaging. You can try Adobe Premiere Pro with a free trial and follow along with my tutorial to learn the basics.

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Keywords

  • TikTok
  • Viral Video
  • Video Format
  • Hook
  • Engagement
  • TikTok Features
  • Consistency
  • Video Editing
  • Adobe Premiere Pro

FAQ

Q1: What is the most crucial aspect of making a viral TikTok video?
A: The most crucial aspect is the video format and structure, particularly the first three seconds, which need to hook the audience.

Q2: How important is the video topic in achieving virality?
A: The video topic is very important; it should be broad enough to appeal to a wide audience but also something you're passionate about.

Q3: How can I keep viewers engaged throughout the video?
A: Use text, stickers, or verbal cues to indicate that something interesting will happen later in the video to keep viewers engaged.

Q4: Do I need to use TikTok’s new features to go viral?
A: Yes, using new TikTok features, trends, and hashtags can significantly increase your chances of going viral.

Q5: What should I do if my videos aren't going viral?
A: Don't give up. Continue to experiment with different hooks, content types, and TikTok features. Persistence and consistency are key.

Q6: Is using professional video editing software necessary?
A: No, but using software like Adobe Premiere Pro can give you more editing capabilities and help make your videos more engaging.

Q7: How often should I post on TikTok to improve my chances of going viral?
A: Posting consistently and following a schedule increases your chances of going viral. Regular content helps maintain viewer interest and engagement.

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