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How to Go Viral on Pinterest in 2024 | Create Viral Pins with The Trends Tool

Introduction

As we step into 2024, Pinterest remains a vibrant platform for marketers and business owners alike. With a growing user base that saw an increase of 50 million individuals from 2023 to 2024, Pinterest is thriving. If you're considering how to market your business on Pinterest or are interested in becoming a Pinterest marketing manager, you're in the right place. In this article, we'll explore how to use Pinterest Trends effectively to gain traction and visibility on the platform.

Understanding Pinterest's Functionality

Pinterest operates as a visual search engine, akin to Google or YouTube. Users flock to Pinterest to find inspiration, solutions to problems, and ideas for their upcoming projects. Whether it's planning a wedding, decorating a nursery, or searching for dinner recipes, Pinterest facilitates the search for creativity and organization.

To maximize visibility on Pinterest, it's crucial to understand what factors the platform considers when ranking pins. Pinterest assesses metrics such as saves, keywords, and user interests.

One of the underutilized features on Pinterest is the Trends tool. Many marketers overlook this powerful resource, which can significantly enhance your Pinterest strategy. Here’s how to make the most of it:

  1. Access Pinterest Trends: First, you'll need a Pinterest business account. You can convert a personal account to a business account, which is simple and free.

  2. Navigate to Pinterest Trends: Once in your business account, you can find the Trends tool under the Analytics section. This tool lets you explore trends that can help you strategize your content for the next 45 to 60 days.

  3. Explore Key Features:

    • Search by Keyword: Input specific keywords to discover trends that relate to your niche.
    • Filter by Region: You can narrow your focus to trends in specific areas, tailoring your content to a local audience.
    • Understand Trend Types: Use filters to find top monthly, yearly, growing, and seasonal trends.

  4. Historical Trends: The Trends tool offers insights from the previous year, allowing you to see what worked in the past and how to replicate that success in the present year. While trends can shift, many concepts remain evergreen.

When planning content for Pinterest, it's essential to consider seasonal trends. For example, if you're marketing fall recipes, you should begin sharing that content well before the season begins. Pinterest takes time to index your pins, so advance planning helps optimize your visibility.

The Pinterest Trends tool also aids in comprehensive keyword research, which is crucial for your pin titles and descriptions. By identifying pillar keywords (1-2 words) and long-tail keywords (3-5 words), you can craft content that resonates with users actively searching for those terms.

Conclusion

The Pinterest Trends tool is a goldmine for both marketers and business owners. It provides insights not only for current trends but also for seasonal changes that can dramatically affect your content strategy. By leveraging this tool, you can create pins that are more likely to go viral in 2024, ultimately maximizing traffic to your website and enhancing your monetization strategies.

Keywords

Pinterest, Pinterest Trends, Pinterest marketing, viral pins, seasonal trends, keyword research, business account, social media marketing, evergreen content.

FAQ

1. What is Pinterest Trends?
Pinterest Trends is a tool that provides insights into trending keywords and topics on Pinterest.

2. How do I create a Pinterest business account?
You can convert a personal Pinterest account to a business account easily through the Pinterest settings.

3. How can I use Pinterest trends to boost my marketing strategy?
By using Pinterest Trends, you can discover what topics are currently popular, helping you plan and create relevant content in advance.

4. Why should I consider seasonal trends?
Seasonal trends influence user searches, so planning content aligned with these trends can increase your visibility and engagement on the platform.

5. How early should I post content for seasonal trends?
It's recommended to post content at least 45 to 60 days in advance to allow Pinterest time to index your content before the trend peaks.

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