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How to get Leads with TikTok Ads [FULL Guide]

Introduction

Welcome to this ultimate guide for generating leads with TikTok ads. If you aren't aware, TikTok is slowly gaining the reputation of being a highly profitable platform where businesses generate high-quality leads that convert exceptionally well. Especially for businesses that are more B2C or have mass-market appeal, TikTok leads often come in cheaper and convert better than other platforms like Facebook and Instagram. In this guide, you will learn how to set up lead generation campaigns on TikTok and how to ensure they are profitable from day one.

When to Use TikTok Lead Gen Ads

The best time to use TikTok lead gen ads is when you have mass-market offers. Specific offers targeted at niche markets or high-intent B2B buyers generally do not perform well. Offers that work well include local services such as plumbing, insurance, mortgage, and roofing. Digital products or coaching services with wide appeal also perform excellently.

The Secret to Profitable Lead Gen Campaigns

The secret is in the creative. High-quality, engaging TikTok videos that appear native to the platform will drive the best results. Additionally, having a solid backend infrastructure to nurture leads immediately as they come in is crucial for high conversion rates.

Step-by-Step Guide to Setting Up Lead Generation Campaigns

1. Create a Lead Generation Campaign

  • Go to the TikTok ads dashboard.
  • Click Create under the Campaigns tab and select the Conversion-based Lead Generation campaign objective.
  • Name your campaign and set your daily budget (e.g., $ 50/day).

2. Ad Group Level Settings

  • Choose Instant Form as your optimization location.
  • In placements, leave TikTok selected and make sure to enable user comments and video downloads.
  • Target based on relevant interests (e.g., Sports and Outdoors for a golfing coach).
  • Set budget and bidding to the lowest cost.

3. Ad Level Settings

  • Use Spark Ads for better performance.
  • Choose TikTok Instant Form for the destination and create a new form, using the advanced form option for more functionality.
  • Customize your ad form with your brand colors and restate the promise of the ad in the headline.
  • Add essential questions like phone number, email, and name.
  • Insert your privacy policy URL.
  • Customize the thank-you screen with a call to action to visit your website or confirm an appointment.

4. Connect to a CRM

  • Connect your TikTok ads manager to your CRM for seamless lead nurturing.
  • Set up automated messages or sequences to contact leads immediately upon form submission.

Creating Effective Ad Creatives

  • Analyze competitor ads using TikTok’s Creative Center and model your creatives after the most successful ones.
  • Ensure your ads look native to TikTok and include a strong hook and call to action.
  • Upload multiple versions to beta test which ones perform the best.

Conclusion

By following these steps, you'll be set to create effective lead generation campaigns on TikTok. Don't forget to continually optimize your strategies based on performance metrics.

Keywords

  • TikTok ads
  • Lead generation
  • Conversion
  • B2C marketing
  • Mass market
  • Instant Form
  • Creative Center
  • CRM integration
  • Ad creative
  • Targeting

FAQs

1. What types of offers perform best on TikTok lead gen ads?

Mass-market offers and local services like plumbing, insurance, and roofing perform best. Digital products or coaching services with broad appeal also do well.

2. What is the secret to a successful TikTok lead gen campaign?

Creative quality is crucial. High-quality, engaging videos that appear native to TikTok drive the best results. Also, having a solid backend infrastructure to immediately nurture leads is important.

3. Should I use TikTok's Instant Form or redirect to a website for lead generation?

Both options should be split tested. Instant Forms generally have a lower lead cost but may convert less efficiently into paying customers compared to website forms.

4. How do I connect my TikTok leads to my CRM?

You can connect popular CRMs like HubSpot and Salesforce directly. For others, you may need to use integration tools such as Zapier.

5. How should ad creatives be structured?

Your ads should look native to TikTok, have a strong hook to capture attention, and include a clear call to action. Using TikTok's Creative Center to find top-performing ads in your industry for inspiration is recommended.

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