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How to find winning products in 15 minutes (live results)

Introduction

Finding a winning product for your dropshipping business can be the difference between success and failure. In this article, we’ll discuss effective strategies for identifying products that are not only trending but also profitable, allowing you to make informed decisions quickly. We will use live results to demonstrate the process.

Understanding Winning Products

Before diving into product research, it’s essential to acknowledge that having a great advertising strategy and creative content is not enough if the product itself is not viable. A product that may have been hot yesterday, like the fidget spinner, can quickly lose its momentum. Therefore, choosing a product that is currently in demand is crucial to your business's profitability.

Live Results: Product Launch

Let’s explore a recent launch where we achieved $ 447 in sales on the first day with a Return on Ad Spend (ROAS) of 2.23. This success stemmed from the combination of selecting a winning product, using effective creatives, and employing a proven ad strategy.

  • Ad Performance: We spent approximately $ 200 ad spend to generate $ 400 back. This highlights the necessity of selecting a winning product in the first place.

Finding Winning Products

To find a winning product effectively, I recommend using the Facebook Ads Library, which serves as a repository of all running ads on the platform. Here's how to tap into this resource:

  1. Navigate to the Ads Library: Enter the U.S. setting, choose 'All Ads,' and set your search parameters.
  2. Keyword Research: Consider keywords that relate to specific niches. For instance, a hydrogen water bottle targets fitness enthusiasts. Using the keyword 'shop now' can also help you filter relevant ads in that niche.
  3. The Rabbit Hole Method: This involves starting with a product and gradually exploring related niches. Duplicate keywords from ads you find, and explore their context. This method allows you to identify multiple niches and products efficiently.
  4. Using Filters: You can refine your search by selecting videos and active ads only. Videos tend to have better engagement rates compared to static images.

Leveraging Product Research Tools

Although the free method through Facebook Ads Library is effective, it is time-consuming. To streamline the process, consider using product research tools such as AdScout:

  • Advanced Search Features: You can filter ads by total count, date, platforms (like Shopify), and type (videos or images). This allows you to focus on active e-commerce stores, ensuring the products are trending.

Validating Winning Products

Finding a potential winning product is just the start. Validation is crucial to ensure the product is indeed selling well. When using tools like AdScout:

  • Check the number of ads related to a product. Multiple ads often indicate that the product is being successfully marketed.
  • Look at engagement metrics, such as likes and shares, on the related ads.
  • Evaluate the sellers’ overall presence and how many ads are active.

Examples of Successful Ads

Using the AdScout tool, we can analyze various ads to identify high-quality creatives and products:

  • Oil Dispenser: This ad showcases versatility—being both a spray and a pour option. It meets the criteria of a trending kitchen gadget.
  • Pregnancy Safety Belt: With a compelling creative, it addresses a real need for comfort during pregnancy, hinting at great market potential.

Conclusion

In summary, finding winning products requires a blend of research, validation, and creativity. By utilizing both free resources and specialized tools, you can significantly reduce the time needed to identify potential hits in your dropshipping business.

Keywords

  • Winning Products
  • Product Research
  • Facebook Ads Library
  • Rabbit Hole Method
  • AdScout
  • Dropshipping
  • Validation

FAQ

What is a winning product in dropshipping?

A winning product is an item that has proven to sell well within its market niche and shows consistent demand.

How can I quickly identify winning products?

Utilizing resources like the Facebook Ads Library or tools such as AdScout can help you efficiently find trending ads and products.

What should I do if I find a potential winning product?

Validate the product by checking its market performance, engagement metrics, and the number of active ads related to it.

Are free methods effective for product research?

Yes, free methods like the Facebook Ads Library can be effective, but they may be time-consuming compared to paid research tools.

How crucial is the creative aspect in advertising winning products?

The creative aspect is vital as engaging and compelling ads can significantly improve the chances of a product selling well.

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