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How To Find Trending Products On TikTok [in 2024]

Introduction

In this tutorial, we’ll explore how to find trending products on TikTok and utilize this data to enhance your advertising strategies. Whether you operate an e-commerce business or a dropshipping venture, this tool is incredibly valuable. Best of all, you don’t need a TikTok account or be an advertiser to access this information, which can even be applied to optimize campaigns on other platforms, such as Facebook.

Step 1: Access TikTok Creative Center

To get started, navigate to the TikTok Creative Center. Once you’re on the platform, locate and click on the Top Products menu button. This action opens a tool specifically designed for identifying trending products on TikTok.

Within the Top Products tool, you will have the option to select the country to analyze trends. You can explore a wide range of product categories, including:

  • Health Products
  • Furniture
  • Home Supplies
  • Kitchenware
  • Pet Supplies
  • Sports & Outdoors
  • Virtual Products

For example, if you are interested in automobile and motorbike products, you can select that category and filter by subcategories like vehicle electronics or repair tools.

Additionally, you can customize the timeframe of your analysis. For instance, if you want to know which products were trending during Black Friday 2022, simply select November. This timeframe selection can lead to innovative advertising strategies for the upcoming Black Friday.

Step 3: Analyze Product Popularity Metrics

Once you've chosen a category and subcategory, you’ll see a list of trending products along with their popularity metrics. This includes:

  • The number of ads featuring the specific product
  • Trends over time
  • Click-Through Rates (CTR)
  • Conversion Rates (CVR)
  • Cost Per Acquisition (CPA)
  • Engagement metrics like likes and impressions
  • Six-second view rates of the promotional videos

For instance, if you choose a more popular category like mobile phones, the tool provides detailed analytics, including impressions and ad spending related to TikTok ads for that category.

Step 4: Gain Insights into Audience Targeting

The tool also provides information on the audience targeting for these ads, revealing that advertisers are not solely targeting young audiences but also reaching more mature demographics. Additional insights can inform your advertising creatives and the interests you choose to focus on.

Conclusion

The TikTok Top Products tool is an invaluable resource for analyzing competitors in your e-commerce or dropshipping business. By thoroughly understanding the data and trends, you can identify new products to sell, optimize your advertising strategy, and gain a competitive edge in the market. I hope you found this tutorial useful in learning how to utilize this powerful tool effectively!

Keywords

  • TikTok
  • Trending Products
  • E-commerce
  • Dropshipping
  • TikTok Creative Center
  • Advertising Strategies
  • Audience Insights

FAQ

1. How do I access the TikTok Creative Center?
You can access the TikTok Creative Center via the official TikTok advertising website.

2. Do I need a TikTok account to use the Top Products tool?
No, you do not need a TikTok account to utilize the Top Products tool.

3. Can I use the data from TikTok for my Facebook ad campaigns?
Yes, the data and insights gathered from TikTok can be applied to optimize Facebook ads.

4. Is it possible to filter products by popularity?
Yes, you can filter products based on popularity metrics such as impressions, CTR, CVR, and more.

5. What types of products can I analyze?
You can analyze a wide range of product categories, including health products, home supplies, furniture, and more.

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