How To ACTUALLY Do Product Research On TikTok Shop

Introduction

If you're considering getting started as a TikTok Shop affiliate, finding a product that can genuinely make you money is essential. After years of experience on TikTok, even before the TikTok Shop existed, I’ve witnessed countless individuals vanish from this space thinking they lacked content creation skills. However, the reality often lies in choosing the right products that drive results.

In this article, I will share the critical characteristics we look for when selecting affiliate products, which can help you break out of the dreaded 200-view rut and set you on a pathway to earning substantial profits—potentially tens of thousands, or even hundreds of thousands of dollars. This process, which I teach to my students for thousands of dollars, will be unveiled here so you can start seeing success and hopefully come back to invest in our resources.

Starting Your TikTok Journey

First and foremost, one of the most critical tools you need is your smartphone—preferably an iPhone. The camera quality from an iPhone is superior compared to many Android devices, which struggle to deliver high-quality video content. You don’t need the latest model; an iPhone 12 or 13 is sufficient to begin your affiliate journey.

Next, create an account on TikTok (it doesn’t have to be a TikTok Shop account initially). The objective is to prime your TikTok feed with content relevant to your niche. If you’re unfamiliar, a "burner account" can be used solely for research.

Engaging with Content

To build a curated feed, search for hashtags such as #TikTokShopProducts, #AmazonFinds, and #TikTokMadeMeBuyIt. Engage actively with these videos by liking, saving, and organizing them into folders (e.g., TikTok Shop Gadgets, TikTok Shop Supplements). This helps you grasp the current trends and thriving products, allowing you to use TikTok as a tool for research rather than just mindless scrolling.

For the first few days, actively refine your feed. Press and hold on videos that do not interest you and select “not interested.” Mixing in diverse content such as humor, trends, and influencer videos will keep your feed dynamic and help you stay updated.

Identifying Viral Products

A consistent finding in viral TikTok content is the emotional engagement it generates. Videos that evoke laughter or strong feelings foster interactions, leading users to like, comment, and share the videos. The products themselves must also resonate with audiences.

To maximize conversions, you must promote products that have desirability. For example, consider supplements like the popular Goalie with ashwagandha, which provides tangible benefits, or innovative pet products like dental finger wipes, which solve real problems for pet owners.

On the contrary, avoid promoting mundane products that lack urgency or excitement—like basic blue light glasses that can be found cheaper on Amazon. Products need to have a unique angle that excites viewers and compels them to purchase.

Evaluating Product Viability

When assessing a product's potential, ask yourself:

• Does the product solve a problem or add value to someone’s life?
• Is it a commonly sought-after household item that could be easily found elsewhere?
• Is it something you genuinely enjoy and would purchase yourself?

For products to be viable, their desirability needs to be validated. Generally, consider products that have sold at least 5,000 to 10,000 units to ensure they’re in demand.

Pricing Strategy

Many people mistakenly believe that products must fall within the $ 10 to $ 20 range to be successful on TikTok Shop. However, it’s all about the value proposition. A product that normally retails for $ 100 can be attractive if sold for $ 70, indicating a significant value to customers.

Recognize that high-priced items can also do exceedingly well on TikTok if positioned correctly in the marketplace. You’ll encounter instances where a higher price offers more perceived value compared to lower-priced alternatives.

Conclusion

To optimize your success on TikTok Shop, focus on product desirability, emotional appeal, and market positioning. This guide showcases critical insights that I wish I had early in my journey.

Remember, success doesn't magically happen overnight. With persistence and the right tools, you can navigate through the highs and lows until you find that one video that skyrockets your journey, propelling you into affiliate marketing success.

Keywords

• TikTok Shop
• Affiliate Marketing
• Product Research
• Emotional Engagement
• Buyer Desirability
• Viral Products
• Pricing Strategy

FAQ

What type of products should I sell on TikTok Shop?
Focus on products that solve problems or add significant value. Innovative gadgets, supplements with health benefits, and trending pet products often do well.

Why is video quality important on TikTok?
High-quality video content increases user engagement and helps your product reach a wider audience.

How many units should a product ideally have sold before promoting?
Aim for products with at least 5,000 to 10,000 units sold to ensure they have established desirability.

Do I need a specific smartphone to create content?
While not mandatory, an iPhone is recommended for better video quality compared to many Android devices.

Is it necessary to join a program to succeed as a TikTok affiliate?
While helpful, it’s not necessary. With the right strategies and dedication, you can find success independently.