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How To Find Top Products On TikTok [New TikTok Creative Center Tool]

Introduction

Tick Tock very sneakily just came out with a brand new feature inside of their TikTok Creative Center and as I went through and looked at this feature, my mind was blown at the amount of data that TikTok was giving us. I didn't think this would be data that would ever be shared with advertisers or people looking to run ads on TikTok. We're going to go over that feature today in this article. Spoiler alert, it is the tab up here: the top products.

You can see it has this little new feature right here and if you are curious about what the top products tab is for, it's to find top products inside of TikTok. This is a very powerful tool and I'll be telling you everything you need to know about it in this article, so let's jump in.

Step-by-Step Guide

The first thing you're going to want to do is come to TikTok Creative Center (I'll leave a link to this down below in case you need it). If you're not familiar with TikTok Creative Center, I've covered videos on all these other features inside of here that you can check out down below as well, but for this article, we’ll specifically be talking about this new top products feature, which is pretty crazy.

Exploring Top Products

You can see this says "Explore Top Products on TikTok" right here. Discover winning products in your region and category. Not only does this give us data to find top products that are currently selling on TikTok if you wanted to start a new e-commerce store, but it also gives you an opportunity to see the performance of ads that are similar to your category as well. Let me give you a lay of the land here:

  1. Regions: You can choose your region, whatever it may be, or you can just search inside there. For this example, we're sticking with the United States.

  2. Product Categories: You can choose your product category. If you're interested in seeing just the top products that are currently selling, do not filter this out. These are the top products within TikTok. However, you can filter this by something specific, say Home Improvement, to get data even more granular.

  3. Data Range: There’s also a date range filter allowing you to compare the last seven days, last 30 days, weeks, or even months to get an idea of the trends.

Data Insights

Here are some insights you can garner:

  1. Popularity & Popularity Change: This shows the number of ads currently running for a product similar to this and the popularity change, respectively.

  2. Click-Through Rate (CTR): TikTok provides the click-through rate for different products. If you’re about to launch a new campaign and you’re wondering what a good click-through rate is for your specific category, this feature is invaluable.

  3. Conversion Rate: Similar to CTR, the conversion rate will show you how well products are performing in terms of converting ads into sales.

  4. Cost Per Acquisition (CPA): This shows the cost per acquisition, providing a monetary figure indicating the cost you could expect per sale from your ads.

Detailed Data

To get even more granularity:

  1. Details View: Clicking on 'actions' and selecting 'details' from a specific product category provides another layer of detail including the popularity graph which is more beneficial than the previous arrows.

  2. Related Videos: TikTok shows related videos corresponding to the product categories to give an idea of successful ad creatives.

  3. Related Hashtags: It also provides related hashtags, giving further data for hashtag research.

Utilizing This Data

Using this data, you can:

  1. Benchmarking: When running ads, use this data as a benchmark for the category to understand click-through rates, acquisition costs, and conversion rates.

  2. Scouting New Products: Use this feature to scout potential new products for starting new e-commerce stores and running TikTok ads.

Combined with other features of TikTok Creative Center like the inspiration tab, trends tab, creative tool, and audio library, TikTok is providing advertisers and creators a plethora of resources and data. Hopefully, you found this article helpful. Let me know how you plan on using this top products tool!

Keywords

  • TikTok
  • Creative Center
  • Top Products
  • Data Insights
  • Advertising
  • E-commerce
  • Click-Through Rate
  • Conversion Rate
  • Cost Per Acquisition
  • Product Categories

FAQ

Q1: What is the new feature in TikTok Creative Center? A1: The new feature is the 'Top Products' tab which allows users to explore top-selling products on TikTok within specific regions and categories.

Q2: How can I filter data in the Top Products feature? A2: You can filter data by regions, product categories, and date ranges (last 7 days, last 30 days, or by weeks and months).

Q3: What does the 'popularity' metric indicate? A3: Popularity indicates the number of ads currently running for a product similar to the one being analyzed.

Q4: Can I see the cost per acquisition for products? A4: Yes, TikTok provides the cost per acquisition (CPA) which shows the average cost it takes to achieve a sale through ads.

Q5: What additional information does the 'details' view provide? A5: The 'details' view offers a comprehensive dashboard including a popularity graph, related videos, and related hashtags, giving deeper insights into the ads and product performance.

Q6: How can I use this data for my ads? A6: This data can be used to benchmark your ads, understand optimal click-through rates, conversion rates, and cost per acquisition for your product categories, aiding in better planning and execution of ad campaigns.

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