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How To Dropship with TikTok Ads as a Beginner

How To Dropship with TikTok Ads as a Beginner

Introduction

In today's article, we will cover my updated TikTok ad strategy, reflecting the latest updates in TikTok's interface. This guide will be the most up-to-date TikTok ads tutorial available on the internet.

Finding a Product

Before creating a TikTok ad campaign, you need a product. On Dropship iio, I discovered a competitor named Luxury who scaled a product to over $ 11,000 within a mere two-week period. The product they were selling was initial rings. I built a landing page for these rings, with the main offer being free shipping on orders above $ 35 and each ring priced at $ 24, encouraging customers to purchase at least two rings to get free shipping.

Building the Landing Page

The store's design is simple. Customers can select their preferred letter and color (gold or silver). I added a bit of scarcity under the "Add to Cart" button for testing, although it is somewhat spammy. The product description is kept short with a headline and four benefits. Additionally, the landing page includes sections on how it works, guarantees, and shipping policies. I imported 95 reviews from AliExpress, ensuring a mix of ratings to maintain authenticity.

Launching the TikTok Ad Campaign

  1. Create Campaign:

    • Click on "Create Campaign".
    • Choose "Website Conversions".
    • Name the campaign "Initial Ring Testing Campaign".
    • Turn off all three optional buttons.

  2. Ad Group Settings:

    • Name the ad group "Video One".
    • Select "Complete Payment" for the optimization event.
    • Choose "TikTok" under placements, unchecking the other two options.
    • Disable comments and interactions under advanced settings to avoid negative impacts from haters.

  3. Targeting:

    • Choose a location, for example, the United Kingdom.
    • Leave language as "All".
    • Target age 18+.
    • Ignore interests and behaviors for the first day.
    • Set a budget of $ 20 per ad group.
    • Schedule ads for midnight of the next day.
    • Choose "Lowest Cost" for bidding and optimization.

  4. Creating Ads:

    • Ensure "Smart Creative Ads" is turned on.
    • Upload your store's profile picture and name.
    • Find 3-5 videos for the product from PP ads or by searching on TikTok.
    • Download and upload these videos to your TikTok ad manager.
    • Add five lines of text for dynamic testing.
    • Add your website URL and ensure it links properly.
    • Submit and publish the ad group.

  5. Duplicating Ad Groups:

    • Create one unique ad group for each video.
    • Continue the same settings, make sure to schedule each for midnight of the next day.
    • Upload and swap videos accordingly.

Analyzing and Optimizing

After the campaign runs for a day, analyze the performance data:

  • Budget: Check how much each ad group spends.
  • Complete Payment: See how many purchases each ad group generates.
  • Cost Per Complete Payment: Determine the cost to acquire one purchase for each ad group.
  • Key Metrics:
    • Total clicks.
    • Cost per click.
    • Click-through rate.
    • CPMs (Cost Per Mille).

Based on performance:

  • Turn off underperforming ad groups.
  • Optimize or scale well-performing ad groups.

Conclusion

After the first day's results, the campaign spent $ 71 and generated three purchases totaling $ 109. Evaluating metrics like cost per complete payment and click-through rates helps in decision-making for future ad spend and optimization.

Keywords

  • TikTok ads
  • Dropshipping
  • Initial rings
  • Campaign creation
  • Ad optimization
  • Product landing page
  • Budget allocation
  • Targeting

FAQ

  1. How did you find your product?

    • I used Dropship iio to find a product that a competitor scaled successfully.

  2. What was the main selling strategy on your landing page?

    • Offering free shipping on orders above $ 35 and keeping the product description concise.

  3. Why do you suggest disabling comments on TikTok ads?

    • Disabling comments prevents haters from negatively impacting the ad's performance.

  4. How should the targeting be set up?

    • Choose a specific location like the United Kingdom, target age 18+, and schedule ads to run all day.

  5. How do you analyze performance after one day?

    • Look at metrics like total cost, total purchases, cost per purchase, clicks, and click-through rates to determine which ad groups to optimize or turn off.

This step-by-step guide should help you get started with TikTok ads for dropshipping as a beginner.

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