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How to Debug Shopify Pixels

How to Debug Shopify Pixels?

When working with Shopify pixels, it's essential to ensure that your tracking and tagging are set up correctly. Here, we will walk you through debugging your Shopify pixels step-by-step. This guide will help you identify potential issues and ensure that your tracking is accurate.

Step 1: Verify Existing Tags

Firstly, identify the tags currently in use. You may see a Global Site Tag (gtag) starting with "GGA 4" and one for Universal Analytics. Although this setup seems plain and straightforward, it's crucial to note that they don't have Google Ads tracking integrated. If Google Ads audiences and conversion tracking are imported from Google Analytics 4 (GA4), this shouldn't be an issue.

Step 2: Check for Unintended Tags

Next, use instant tools to check which tags are being triggered. Look for tags that you are not aware of. If you find any, you should consider removing them. Ideally, you should only have one GA4 tag.

Step 3: Verify the Presence of GA4 Tag

Seeing the GA4 tag is essential. If it's missing, your tracking will not be proper. The presence of the GA4 tag ensures that your data is being tracked correctly.

Step 4: Avoid Double Tracking

Double tracking occurs when the same GA4 tag is implemented more than once. This can lead to issues in your analytics data. Tools like Google Tag Assistant Legacy should alert you if double tracking occurs.

In summary, you need to examine the current tags, ensure the presence and uniqueness of the GA4 tag, and verify proper tracking implementation to debug Shopify pixels effectively.

Keywords

  • Shopify pixels
  • Debugging
  • Global Site Tag (gtag)
  • Universal Analytics
  • Google Analytics 4 (GA4)
  • Google Ads tracking
  • Double tracking
  • Google Tag Assistant Legacy

FAQ

  1. What is the primary purpose of the Global Site Tag (gtag)? The primary purpose of the Global Site Tag (gtag) is to simplify the implementation of various Google scripts like Google Analytics and Google Ads under one unified tag.

  2. Why should I avoid double tracking? Double tracking should be avoided because it can lead to inaccurate data in your analytics reports. This happens when the same GA4 tag is implemented more than once.

  3. How can I identify if my GA4 tag is missing? You can identify a missing GA4 tag by using tools like Google Tag Assistant Legacy, which will alert you if the GA4 tag is not present or if there's improper tracking.

  4. Is it a problem if I don't see Google Ads tracking tags? Not necessarily. If Google Ads audiences and conversions are imported from GA4, the absence of dedicated Google Ads tracking tags may not be an issue.

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