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How To Create Viral TikTok Videos in 10 Minutes For Shopify Dropshipping

Introduction

Millions of consumer dollars are being spent on TikTok right now. If you've been on TikTok lately, you've probably noticed that the app has essentially become a shopping hub. Every other video on your "For You" page is promoting some product that advertisers know you'll likely be interested in, thanks to your algorithm and interaction with similar ads.

This is a complete change in the app's layout compared to just six months ago when TikTok Shop was first introduced. You might even be annoyed by the constant product pushes. But instead of being annoyed, imagine capitalizing on this consumerism. Find a product that could sell and create ads that bring you life-changing sales. You could potentially generate over $ 115,000 in less than 30 days, like my student Clavi.

By the end of this article, you'll learn to identify what a winning product looks like and what type of ads you should create to go viral. I'll also share some of my organic TikTok ad strategies so you can start testing them today.

Understanding Your Audience

The main demographic on TikTok at the moment is Gen Z, primarily between 19 to 24 years old. This information tells you three things:

  1. Attention: Gaining the attention of these users with your products and ads is crucial. Short-form content is dominating, so your content must capture their attention quickly.
  2. Influence: TikTok is all about trends. If a product starts to trend, it does so quickly. Paying attention and understanding these trends will help you make the most of selling online.
  3. Approach: These users don't like being advertised to directly. I'll cover the kind of content that advertises without feeling like an advertisement.

Identifying a Winning Product

There are a few key elements to look for in products you should be selling on TikTok:

  1. Wow Factor: This is critical for viral ads. Whether the product itself or the problem it solves has a wow factor, it must make consumers feel like they want it after seeing it just once.
  2. Value: The product should hold enough value that consumers are comfortable spending between $ 20 and $ 50. Even though TikTok users might spend less compared to other platforms, they still spend money.
  3. Trends: The product should align with some current trend, verified through tools like Google Trends or by observing recurring products going viral on TikTok.

To find these products, you can use a product research and fulfillment app called AutoDS, which has a TikTok Spy section showing some of the best-performing ads on the platform.

Creating Viral TikTok Ads

The success of your product hinges on the ads you create. Here are some insights for creating effective TikTok ads:

  1. Organic Feel: Users don’t like feeling advertised to, so your ads should blend seamlessly into the organic content on their "For You" page.
  2. Storytelling: This is where the product solves a user's problem, creating a compelling narrative that keeps viewers engaged to the end.
  3. UGC Content: User-generated content (UGC) involves real people creating ads for your product, making them relatable and organic. Different types of UGC include:
    • Storytelling Ads: Creators discuss a personal experience and within it, promote your product.
    • Unboxing Videos: Creators unbox and discuss your product's features and benefits.
    • Testimonials: Real users show how the product works for them, enhancing credibility.
    • Lifestyle Videos: Creators demonstrate your product in a real-life setting.

Use sites like Billow and Bizzar Voice to source UGC content. Remember, UGC doesn’t need to be high-quality or perfect. The more genuine and raw, the better.

Organic Ad Strategy

You'll need an organic ad strategy to get eyes on your ads and store without spending anything. Here’s how:

Content Strategy for TikTok

  1. Video Specs: Ensure videos are vertical and between 8 to 15 seconds long.
  2. Structured Approach: Start with a hook, then showcase the product and its features, followed by a call-to-action (CTA).
  3. Transitions: Use transitions every 3 to 4 seconds to maintain attention.
  4. Trendy Elements: Leverage trending sounds and text-to-speech features.
  5. Relevant Hashtags: Use 1 to 3 relevant hashtags to reach the right audience.
  6. Storytelling: Incorporate great storytelling to make users want to purchase.

Posting Strategy

Depending on your follower count, your strategy will vary:

  1. Under 1,000 Followers: Since you can’t add links to your bio, set up an Instagram page with the link to your store.
  2. Over 1,000 Followers: Use the link in your TikTok bio to drive traffic directly.

Experiment with different posting times, analyze performance based on views, likes, shares, and watch time. Then, create multiple variations of your best-performing content and post during the optimal times.

Expanding to Other Platforms

Once you've got your TikTok strategy down, expand to Instagram Reels and YouTube Shorts:

  • Instagram Reels: Post 3 to 5 times a day and be patient as views are delayed.
  • YouTube Shorts: Post 3 to 5 times a day. Views come faster than on Instagram, so you’ll get quicker feedback.

By following these guidelines, you’ll be on your way to posting viral content that brings in significant sales.

Keywords

  • TikTok
  • Gen Z
  • Viral Ads
  • UGC Content
  • Storytelling
  • AutoDS
  • Organic Ad Strategy
  • Instagram Reels
  • YouTube Shorts

FAQ

Q: What demographic primarily uses TikTok? A: The main demographic on TikTok is Gen Z, primarily between the ages of 19 to 24.

Q: What factors should I look for in a product to sell on TikTok? A: Look for products with a wow factor, valued between $ 20-$ 50, and aligning with current trends.

Q: What is UGC content? A: User-generated content is when an actual person creates ads surrounding your product. This makes the ads more relatable and organic.

Q: How long should my TikTok videos be? A: Your TikTok videos should be between 8 to 15 seconds long.

Q: Can I use the same content strategy for Instagram and YouTube? A: Yes, you can use similar strategies for Instagram Reels and YouTube Shorts, but remember that Instagram views may be delayed while YouTube views come faster.

Q: What if I have less than 1,000 followers on TikTok? A: If you have under 1,000 followers, create an Instagram page and use that platform to drive traffic to your store.

By following the steps and strategies outlined in this article, you'll be well-equipped to create viral TikTok videos for your Shopify dropshipping store and drive significant traffic and sales.

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