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how i'm using Smart Performance Campaign's to Scale on TikTok (Dropshipping 2024)

Introduction

In this article, I want to share my recent experience with Smart Performance Campaigns (SPC) on TikTok and how I'm using them to scale effectively. After a recent live voice chat, I've made some adjustments and am excited to document the initial performance of this campaign.

Campaign Overview

I started aggressively scaling this SPC, initially launching it with a daily budget of $ 300, which has already increased to $ 600 owing to its impressive performance. As of now, the campaign has generated six conversions at a Cost Per Acquisition (CPA) of $ 16, which is quite favorable for my metrics.

Setup Process

The setup process for Smart Performance Campaigns has remained consistent with my previous campaigns. Here’s a quick rundown of how I configured it:

  • Targeting: The campaign is exclusively targeting the US market.
  • Budget: Kicked off at $ 300 a day and scaled to $ 600.
  • Day Parting: This feature is turned off.
  • Bid Strategy: I've opted for the highest value bid strategy.

Content Strategy

To maximize performance, I’ve collated my best-performing ads, integrating a total of 12 videos into the campaign. One unique trick I've adopted is the use of Display Cards, which I successfully implemented during the Q4 sales period. Display Cards have significantly boosted click-through rates due to the urgency they create.

For this specific campaign, the cards emphasize urgency for Mother's Day purchases. For instance, one of the cards prompts viewers with a “Last Chance for Mother's Day Orders” message after a few seconds of playing the video. The ad copy across the campaign also reinforces this urgency, stating "Sale Ends Today" and "Up to 33% Off – Mother’s Day Is Almost Here."

The ultimate goal is to direct potential customers to the collection page, ensuring a seamless shopping experience.

Historical Performance

To provide some social proof of the effectiveness of SPCs on TikTok, I want to highlight the successful results I achieved in November and December. During that period, a total of $ 40K was spent on SPCs alone, yielding excellent results that I’m looking to replicate now. This success affirms my recommendation to leverage SPCs, especially when you have historical data and strong ad content.

I’ll keep you updated on this campaign's progress, but so far, the initial outcomes have shown great potential for aggressive scaling on TikTok.

Keyword

  • Smart Performance Campaigns
  • TikTok advertising
  • Dropshipping
  • Scaling campaigns
  • Cost Per Acquisition (CPA)
  • Display Cards
  • Urgency in marketing
  • Mother’s Day promotions
  • Ad content

FAQ

What is a Smart Performance Campaign?
A Smart Performance Campaign (SPC) is a type of advertising strategy on TikTok designed to optimize ad placements and maximize conversions with a focus on high-value customers.

How do I set up a Smart Performance Campaign?
To set up an SPC, you need to define your target audience, establish a daily budget, choose a bidding strategy (such as highest value), and provide engaging ad content, preferably integrating elements that create urgency.

Why are Display Cards important for SPCs?
Display Cards can significantly increase click-through rates by introducing urgency in your messaging, prompting users to take action quickly (e.g., making a purchase due to an impending deadline).

What metrics should I monitor for my SPC?
Key metrics to track for SPCs include Cost Per Acquisition (CPA), conversion rates, click-through rates (CTR), and overall return on ad spend (ROAS) to evaluate performance.

How has the performance been for SPCs historically?
Historically, SPCs have proven to yield excellent results, with opportunities for aggressive scaling, particularly if you already have successful ad content and performance data to guide your campaigns.

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