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How To Create Viral TikTok Ads (Step-by-Step)

Introduction

Introduction

Let's face it, whether you're a drop shipper, brand owner, agency owner, or freelancer, if you're not leveraging TikTok advertising, you're missing out on significant gains. Many people think there's a magical media buying strategy that will lead to insanely low CPMs or single-digit CPAs. However, after scaling a brand new business to multiple six figures per month using TikTok ads, I can confidently tell you that the key to success lies in creating exceptional creatives.

The Importance of Creatives

TikTok is a fast-paced platform, and users have attention spans akin to goldfish. The only way to succeed is to create compelling content consistently that sets you apart from the rest. This article will show you how I create high-converting, viral TikTok ads to promote e-commerce products and services effectively.

Real-Life Examples

Before diving into the details, let's look at some real-life examples to give you context. I found a wow-factor product to sell this summer, ordered it, and shot viral TikTok ads. Here are a few of those ads that performed exceptionally well:

Example Ad - Color Changing Swim Shorts

"My bro got new shorts, so we went to the beach for a photo shoot. Then he showed me the reason he bought them. I'm going to buy myself a pair for the summer now."

The product I was selling was color-changing swim shorts. This product had all the right elements for a TikTok ad: a wow factor that catches people's attention. I used my friend as the model, and you can do the same with family or friends.

Creating Effective TikTok Ads

Understand Your Audience

Before creating an advertisement, you must understand your customer and audience. Who is your target market? What types of content do they want to see?

Ideal Content Length

Plan your content to be between 8 to 15 seconds long. The short attention spans on TikTok mean going beyond this time limit can reduce watch time and ad performance.

Types of Content That Don't Work

Traditional ads with massive sales callouts, simple images, or GIFs don't work on TikTok. This platform is about creativity, not just slapping up a sales call.

Types of Content That Work

  1. Vertical Video Style: Ideally shot on an iPhone with the best camera available.
  2. Fast Jump Cut Style Videos: Keep clips short and catchy to cater to short attention spans.
  3. Raw and Authentic: Don't make your ad look overly polished.
  4. Follow Trends: Use clever sounds, text overlays, and trends to engage your audience.

User-Generated Content (UGC)

UGC works well on TikTok. This includes:

  • Testimonials
  • Unboxings
  • Reviews
  • Lifestyle/Product in use video
  • Creative or silly scenarios

Content Creation

Using TikTok Creator Marketplace

Platforms like TikTok Creator Marketplace, Collabster, and others are excellent for finding creators to produce content for you.

Leveraging Freelancers

You can also use platforms like Fiverr and Upwork to hire freelancers for content creation.

Your Own Network

Utilize friends and family, just like I did with the color-changing swim shorts, to create relatable, authentic content.

Influencers and Celebrities

Reach out to influencers and celebrities through Instagram DMs for potential collaboration.

Organic Posting Strategy

Profile Setup

If you have under a thousand followers, set up an Instagram account to drive TikTok traffic there as you can't yet put a link in your TikTok bio.

Posting Frequency

Aim for three posts a day, spaced at least 45 minutes apart, and use 3-4 relevant hashtags.

Timing and Engagement

Experiment with different times to find what works best. Engage with other creators in your niche. This also means replying to comments and removing spam.

Conclusion

Creating successful TikTok ads is about understanding your audience and producing engaging, raw, and authentic content. By leveraging tools and strategies discussed, you'll be well on your way to viral success.

Keywords

  • TikTok advertising
  • Viral TikTok ads
  • e-commerce marketing
  • content creation
  • user-generated content (UGC)
  • influencer marketing
  • TikTok Creator Marketplace

FAQs

Q: How long should TikTok ads be? A: TikTok ads should ideally be between 8 to 15 seconds to accommodate the platform's fast pace and short user attention spans.

Q: What types of content work best on TikTok? A: Content that is engaging, authentic, fast-paced, and follows current trends works best on TikTok. User-generated content (UGC) such as testimonials, unboxings, and creative scenarios perform well.

Q: Where can I find creators for my TikTok ads? A: You can use TikTok Creator Marketplace, Collabster, Fiverr, Upwork, or even leverage your own network of friends and family.

Q: How do I drive traffic to my product with less than 1,000 TikTok followers? A: Set up an Instagram account and use your TikTok to drive traffic there until you can place a link directly in your TikTok bio.

Q: How many times should I post on TikTok daily? A: Aim for three quality posts a day, making sure to space them at least 45 minutes apart.

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