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How to Create TikTok Ads When You Don't Have the Product OR Money!

Introduction

Introduction

Drop shipping can be an enticing business model for those who aim to earn without significant upfront investment. However, the cost of ads can be a major deterrent. This article provides an in-depth guide on how to create TikTok ads for your dropshipping product without spending a dime, even if you don't have the product physically with you.

Jump on a Trend

Since we won't be running paid ads, leveraging trends is the best way to reach a broad audience quickly. Here's how you can find trending topics:

  1. TikTok's Creative Center: Go to TikTok's Creative Center and click on Inspiration. Under trend discovery, click TikToks.
  2. TikTok App: Open the TikTok app and scroll through the homepage to find trending sounds and hashtags.
  • It's best to focus on trends from the last seven days, as the platform's trends change rapidly. Trends from a month ago may no longer be relevant.

Video Creation Without the Product

Green Screen Filter

  • Example: Use TikTok's green screen filter to put yourself in the video with a screenshot of the product behind you. You can add a clever sound clip that fits well with your product context to make it more engaging.

Photo Transition Videos

  • Use product photos or screenshots of the product on your website. Sync the transitions to a trending song, giving it a cohesive and appealing feel.
  • Tip: Add value by offering tips or ideas related to your product, such as outfit ideas if you're selling clothes.

Personal Stories and Definitions

  • Talk to the camera, providing valuable information or definitions related to your product. Share a personal story for creating a deeper connection with your audience.
  • Example: Define a concept (like mindfulness), share your experience, and conclude with a screenshot of the app or product.

Pointing to Your Screen

  • Even if you don’t have the product physically, you can create value by pointing to your computer screen. It’s effective to show your product in the context of solving a problem.
  • Tip: Show a clip of you talking (optional) and point to your own website on your computer screen for visual representation.

Reaction Videos

  • React to relevant news articles, other people's videos, or images. This format works well for various product categories.
  • Examples: React to celebrity outfits if you sell clothing, or review tech products if you’re in the tech industry.

Using Supplier Photos and Videos

  • Caution: Always reach out to suppliers for permission to use their photos and videos. Ensure they have the authority to give you the right to use them in your ads.
  • Guide: Watch tutorials on how to download photos and videos from AliExpress.

Posting Your Ads

Use Hashtags

  • Incorporate relevant hashtags to appear under trending sounds. Hashtags like #tiktokmademebuyit and #amazonfinds can be effective.
  • Tip: Mirror the hashtags used by your competitors to increase visibility.

Be Active

  • Post regularly and engage with your potential customers. Follow them, comment on their posts, and interact genuinely to build a community around your product.

Conclusion

By following these steps, you can successfully create engaging TikTok ads without investing a lot of money or even having the product physically with you. Consistency and creativity are key in growing your dropshipping business through organic reach on TikTok.

Keywords

  • Drop shipping
  • TikTok ads
  • Trends
  • Green screen filter
  • Product photos
  • Personal stories
  • Reaction videos
  • Supplier photos
  • Hashtags

FAQ

Q1: How do I find trending topics for my TikTok ad? A1: Use TikTok's Creative Center and the TikTok app's homepage to find current trending sounds, hashtags, and topics. Focus on trends from the last seven days to ensure relevance.

Q2: How can I create a TikTok ad without physically having the product? A2: Utilize TikTok's green screen filter, sync product photos with trending songs, share personal stories, or point to your computer screen. You can also react to relevant content or use supplier-provided photos and videos.

Q3: What hashtags should I use for my TikTok ads? A3: Use hashtags that appear with trending sounds and those that are relevant to your niche. Examples include #tiktokmademebuyit and #amazonfinds. Look at competitor videos for additional hashtag ideas.

Q4: How often should I post TikTok ads? A4: Post regularly and consistently. Engage with potential customers by following, commenting, and interacting genuinely to build a community.

Q5: Can I use supplier's photos and videos for my TikTok ads? A5: Yes, but you should get permission from the supplier. Ensure they have the rights to grant you the authority to avoid copyright violations.

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