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How To Create TikTok Ads Pixel | Install & Setup TikTok Pixel (2024)

How To Create TikTok Ads Pixel | Install & Setup TikTok Pixel (2024)

Creating a TikTok ads pixel is an essential step for tracking your website's performance through TikTok ads. Here’s a detailed guide to help you set up your TikTok ads pixel using a Shopify website.

Step-by-Step Guide

  1. Access TikTok Ads Manager

    • Open your preferred browser on your PC.
    • Search for "TikTok Ads Manager".
    • Click on the first website link to access the official TikTok Ads Manager.

  2. Sign In to TikTok Ads Manager

    • On the site, look for the "Get Started" button and click it.
    • Sign in to your TikTok Ads Manager account.

  3. Navigate to the Tools Menu

    • Once logged in, hover your cursor over the "Tools" menu located in the top navigation bar.
    • Access the "Events" feature from the dropdown menu.

  4. Start Setting Up the Pixel

    • Click on the "Get Started" button in the Events feature interface.
    • A popup window will appear; select the "Web" option and click "Next".

  5. Link Your Shopify Website

    • Go to your Shopify website.
    • Copy the URL of your Shopify site.
    • Paste the URL into the designated field in the TikTok Ads Manager.

  6. Choose Setup Method

    • You will have two options for setup.
    • Select the "Manual Setup" option for more control.

  7. Configure TikTok Pixel

    • Select "Pixel" from the menu and click the "Next" button.
    • Enter the name for your TikTok Pixel.
    • Click on the box to copy the provided code.

  8. Install Pixel Code in Shopify

    • Access your Shopify account.
    • Click on the three dots icon beside your website theme and select "Edit Code".
    • Locate the "Liquid.theme" feature from the left-side menu and click it.
    • Add the copied TikTok Pixel code by pressing "Enter" twice and pasting it at the end of the header code.

  9. Save and Finalize

    • Click on the "Save" button to save your changes.
    • Return to the TikTok Ads Manager.
    • Enable the top statement and click "Next".
    • Click the "Event Builder" button.
    • Enable automations and click "Next".
    • Select "Finish" to complete the setup process.

In Conclusion

This step-by-step guide walks you through setting up a TikTok ad pixel, allowing you to track and optimize your ad performance effectively. If you found this guide helpful, consider subscribing and giving it a thumbs up.

Keywords

  • TikTok Ads Manager
  • Events feature
  • Manual setup
  • Shopify website
  • Pixel code
  • Edit Code
  • Liquid.theme
  • Event Builder
  • Automations

FAQ

Q1: Why should I use TikTok Ads Pixel? A: Using TikTok Ads Pixel helps you track user behavior on your website, measure ad performance, and optimize your marketing strategies.

Q2: Is it better to choose manual setup over automatic? A: The manual setup provides more control over the configuration process, although it might be more complex than the automatic setup.

Q3: Where do I paste the TikTok pixel code on Shopify? A: You should paste the TikTok pixel code in the "Liquid.theme" file beside the header of the code.

Q4: Can I use TikTok Ads Pixel on platforms other than Shopify? A: Yes, TikTok Ads Pixel can be integrated into various platforms, though the setup steps may differ slightly.

Q5: What is the purpose of the Event Builder in TikTok Ads Manager? A: The Event Builder in TikTok Ads Manager helps you set up and manage specific actions or 'events' to track on your website, enhancing your advertising efficiency.

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