How to Create a Simple TikTok Ad Campaign to Increase Your Followers

Creating a TikTok ad campaign to increase your followers is not as daunting as it may seem. The following guide will walk you through the process using the custom mode so you can understand every step. Follow along, and you will see that with a little practice, you'll be a TikTok advertising expert in no time.

1. Select Community Interaction as Your Objective

First and foremost, select "Community Interaction" as your campaign objective. This will help you focus on engaging more people and turning them into followers.

2. Name Your Campaign

Normally, you would name your campaign to keep things organized. However, for this basic walkthrough, we'll skip this step.

3. Configure Your Ad Set

Name your ad set and create custom targeting based on location, languages, age, gender, household income, custom audiences, interests, and behaviors. If you're unsure where to start, you can use automatic targeting; this allows the TikTok algorithm to optimize your ad delivery.

4. Set your Budget

Next, set your budget. Since our goal is to increase followers, we won't be adjusting any other settings here.

5. Choose Your Ad Content

You have the option to promote an existing video using Spark Ads or to create a new ad from scratch. In this guide, we'll go with promoting an existing video.

6. Final Touches

There are other advanced options and settings you could adjust, but we'll leave those out for now to keep things simple.

7. Reflect and Learn

While there is an ongoing philosophical debate about whether you should run ads to increase your following, that discussion is not for today. As a long-time Facebook Advertiser, I aim to approach TikTok advertising without biases or preconceived expectations. I recommend you start from scratch and learn the platform as we go.

By following this simple guide, we can navigate the basic functionalities of TikTok and gradually delve deeper into more advanced features. Let's learn and grow together as we master this advertising platform.

Keywords

TikTok
Ad Campaign
Followers
Community Interaction
Targeting
Budget
Spark Ads
Facebook Advertiser

FAQ

Q1: What objective should I select for my TikTok ad campaign? A1: You should select "Community Interaction" as your campaign objective to focus on engaging more people and increasing your followers.

Q2: How should I approach targeting for my ad set? A2: You can create custom targeting based on location, languages, age, gender, household income, custom audiences, interests, and behaviors. If unsure, start with automatic targeting and let the TikTok algorithm optimize your ad delivery.

Q3: Should I create a new ad or promote an existing video? A3: You have the option to do either. In this guide, we recommend promoting an existing video using Spark Ads for simplicity.

Q4: Is it advisable to run ads to increase followers? A4: There's an ongoing debate about this topic. It's a personal choice, but this guide focuses on teaching you how to set up the ad campaign without delving into the philosophical aspects.

Q5: Will I need to adjust advanced settings for this campaign? A5: For this basic guide, you do not need to adjust advanced settings. Focus on understanding the fundamental steps first.

Q6: How should I approach learning TikTok advertising if I have experience with other platforms? A6: Start from scratch without biases or preconceived expectations. Approach TikTok advertising with an open mind and learn progressively.