How To Create a CBO Campaign in Tik Tok | Shot of Espresso

How To Create a CBO Campaign in Tik Tok | Shot of Espresso

Introduction

Hi, my name is Stephen De Gracia, and this week at Shot Up Espresso, I'm going to teach you how to create CBO (Campaign Budget Optimization) campaigns in TikTok. Follow along as I guide you step by step through the process.

Step-by-Step Guide

1. Accessing the TikTok Ads Manager

   • Navigate to your TikTok Ads Manager.
   • Ensure you are in the Campaigns tab.
   • Click the "Create" button.

2. Choosing Your Advertising Objective

   • Select "Conversion" as your advertising objective.
   • Scroll down and name your campaign. For this demonstration, I'll name it "Demo-CBO" to identify it as a CBO campaign.
   • Make sure the "Campaign Budget Optimization" option is turned on.
   • Set your budget. The minimum budget required is $ 50, but you can go higher based on your needs.
   • Click "Continue".

3. Setting Up the Ad Group

   • Name your ad group (commonly referred to as an ad set in other platforms).
   • Select "Website" as your promotion type.
   • Choose your TikTok pixel and select the optimization event, preferably "Complete Payment".
   • In the "Placements" section, uncheck other options to focus only on TikTok.
   • Configure your targeting settings including location, gender, and age range.
   • Skip over the creative type.
   • Set your budget. Since this is a CBO, it will already be set.
   • Schedule the run time of your ads.

4. Creating the Ad

   • Upload your video. Canva is recommended for creating videos.
   • Add relevant text to accompany your video.
   • Make sure the call-to-action is set to "Shop Now".
   • Paste the URL of your product or landing page.
   • Uncheck the option that allows TikTok to show your video on their advertising profile.
   • Hit "Submit".

5. Copying Ad Sets for Multiple Variations

   • Go to the "Ad Group" section.
   • Click "Copy" and choose how many duplicates you want. For a $ 50 budget, 2 ad groups are suggested; for higher budgets like $ 150, 4 ad groups might be ideal.
   • Make sure to configure the schedule and time settings manually for each duplicated ad group.
   • Double-check all settings including targeting, budget, and schedule.
   • Submit the duplicated ad sets.

6. Final Checks

   • Go back to the Campaigns section to verify your CBO settings.
   • Ensure your budget is correct and all ad groups are properly set up.
   • Double-check your ads for correctness.

Conclusion

Creating a CBO campaign in TikTok is straightforward with the right guidance. Follow these steps closely, and always remember to test different budgets and ad group settings to find your winning formula. Happy advertising!

Keywords

• TikTok Ads Manager
• Campaign Budget Optimization (CBO)
• Ad Groups
• Conversion Objective
• TikTok Pixel
• Optimization Event
• Ad Placements
• Budgeting
• Targeting Settings
• Canva for Video Creation
• Call-to-Action
• Scheduling Ads

FAQ

1. What is a CBO in TikTok?

   • A CBO (Campaign Budget Optimization) in TikTok allows the campaign to control the budget across multiple ad groups to optimize performance.

2. Why is the minimum budget $ 50?

   • TikTok requires a minimum budget of $ 50 to ensure that there is enough spending for effective campaign optimization.

3. Can I target specific demographics with CBO campaigns?

   • Yes, you can target specific locations, genders, and age ranges.

4. Why should I uncheck the option to show my video on TikTok advertising profiles?

   • Unchecking this option prevents others from downloading and copying your video content.

5. What tools can I use to create my ad videos?

   • Canva is highly recommended for creating videos for your TikTok ads.

6. How many ad groups should I create for a $ 150 budget?

   • For a budget of $ 150, creating 4 ad groups is typically recommended.

7. What should be set as the optimization event?

   • "Complete Payment" is generally the best optimization event to use for conversion-centric campaigns.