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How to Add Tiktok Pixel to Wordpress (Simple)

How to Add Tiktok Pixel to Wordpress (Simple)

In this article, we will walk you through the process of installing the TikTok pixel on your WordPress website in a few simple steps. This will help you track and measure events on your site for better ad targeting and insights.

Step-by-Step Installation Guide

  1. Go to TikTok Ad Account:

    • Log in to your TikTok Ad account.
    • Navigate to the Assets section and click on Events.

  2. Create a Pixel:

    • Click on Web Events to share events that happen on your website.
    • Hit the Create Pixel button.
    • Select the Manually Install Pixel Code option.

  3. Name Your Pixel:

    • Assign a name to your pixel. For example, Pixel WordPress.
    • Click Next.

  4. Choose the Installation Mode:

    • Choose between Standard Mode and Developer Mode. (Note: The mode cannot be changed later).
    • For this tutorial, select Standard Mode and click Create.

  5. Copy the Pixel Code:

    • TikTok will provide you with a pixel code. Copy this code.

  6. Add Pixel Code to WordPress:

    • Go to your WordPress dashboard.
    • Navigate to Appearance then Theme Editor.
    • Open the header.php file within the theme editor.

  7. Insert the Pixel Code:

    • Locate the opening <head> tag.
    • Insert a new line right after the <head> tag.
    • Paste the copied pixel code in this new line.
    • Click Update File to save the changes.

  8. Verify the Pixel:

    • Return to the TikTok Ad account.
    • Copy your website URL and paste it into the Verify URL field.
    • Click Verify.

  9. Check the Pixel Installation:

    • If the pixel code is correctly installed, you will see a Pixel Code Verified message.
    • Click Next to proceed and start creating events.

This simple guide helps you add the TikTok pixel to your WordPress site effectively. If you found this guide helpful, please leave a like and subscribe for more tutorials!

Keyword

  • TikTok Pixel
  • WordPress
  • TikTok Ad Account
  • Web Events
  • Pixel Code
  • Theme Editor
  • Header.php
  • Verify Pixel

FAQ

  1. What is a TikTok Pixel?

    • A TikTok pixel is a piece of code you add to your website to track and measure events for better ad targeting and performance insights.

  2. Why do I need to use TikTok Pixel on my WordPress site?

    • Using the TikTok pixel helps you optimize your ads, create custom audiences, and track conversions.

  3. Can I change the installation mode after creating the pixel?

    • No, once you choose between Standard Mode and Developer Mode, the selection cannot be changed.

  4. Where do I add the TikTok Pixel code in WordPress?

    • You need to add the pixel code in the header.php file of your theme, right after the opening <head> tag.

  5. How do I verify if my TikTok Pixel is correctly installed?

    • You can verify the pixel by entering your website URL in the Verify URL field within your TikTok Ad account. If installed correctly, you will see a Pixel Code Verified message.

  6. Can I use TikTok Pixel with any WordPress theme?

    • Yes, the TikTok pixel can be integrated with any WordPress theme by adding the code in the header.php file.

  7. What should I do if my pixel verification fails?

    • Double-check that the pixel code is correctly placed in the header.php file and that you’ve saved the changes. Then, try verifying again.

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