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How to add tiktok pixel to shopify Store in 2024 {New update 09 August}

Introduction

In this guide, we'll walk you through the process of adding the TikTok Pixel to your Shopify store. We’ll cover everything from connecting the data source to setting up events for tracking. Follow these steps carefully to ensure a successful integration that can optimize your advertising efforts.

Step 1: Accessing the TikTok Pixel Setup

  1. Login to Shopify: Begin by logging into your Shopify store admin panel.
  2. Navigate to Tools: On the left sidebar, find and click on Tools.
  3. Connect Data Source: Directly above the Tools section, look for the option to connect your data source and click on it. Click Next to proceed.

Step 2: Store Information

  1. Enter Store Details: Input your store name and domain when prompted, then press Next.
  2. Manual Setup: Choose the manual setup option for the Pixel.

Step 3: Event API Setup

  1. Select PS Event API: Continue by selecting the PS Event API option and press Next.
  2. Name Your Pixel: Give your Pixel a name, such as “RR Elam”, and proceed to the next step.

Step 4: Adding the Pixel Code

  1. Copy the Provided Code: Once your Pixel is created, copy the code provided.
  2. Access Online Store: Go back to your Shopify admin panel and head to the Online Store section.
  3. Edit Theme: Click on Edit Code under your current theme.
  4. Find the Head Section: Scroll down to locate the theme.liquid file or associated layouts and find the <head> section.
  5. Paste the Pixel Code: Paste the copied Pixel code within the <head> tags.

Step 5: Save Your Changes

  1. Save the Changes: After pasting the code, make sure to save your changes.

Step 6: Set Up Events

  1. Return to TikTok Setup: Now return to the TikTok Pixel setup process in your Shopify store.
  2. Event Builder: Here, launch the event builder. Follow the brief prompts.

Step 7: Configure Events

  1. Content Event: Start by adding the content event. If someone clicks on your product, ensure the content event is selected.
  2. Open Product Pages: Next, open any product page. Click on the button corresponding to the product to track.
  3. Add Cart Event: Proceed to add a cart event and confirm your currency as PKR.
  4. Payment Event: Add the payment event under the payment section, specifying whether it’s full payment or not.
  5. Place Order Event: Lastly, add the event for placing an order and confirm with the currency PKR.

Step 8: Complete Setup

  1. Finish Setup: Review all events that have been set up and finish the process.
  2. Check Pixel Integration: Go back to your store to verify the TikTok Pixel has been correctly integrated. The name should correspond to what you input when setting it up.

Conclusion

Your TikTok Pixel should now begin to track events on your Shopify store effectively. Keep monitoring the events to ensure they’re reported correctly, and make adjustments as needed for optimal performance.

Keyword

  • TikTok Pixel
  • Shopify Store
  • Event API
  • Online Store
  • Data Source
  • Events Setup
  • Conversion Tracking
  • Pixel Code
  • Currency PKR
  • Place Order Event

FAQ

  1. What is the TikTok Pixel?

    • The TikTok Pixel is a piece of code that helps track events on your website, allowing you to understand how users interact with your site and measure the effectiveness of your campaigns.

  2. Why should I add a TikTok Pixel to my Shopify store?

    • Adding a TikTok Pixel enables you to track conversions and optimize your TikTok ad campaigns based on actual user behavior.

  3. What are the main events that I can track with TikTok Pixel?

    • Main events include content views, cart additions, payments, and completed orders.

  4. Do I need coding skills to install the TikTok Pixel?

    • Basic coding skills are beneficial, but following the step-by-step guide can help you set it up without extensive coding knowledge.

  5. What should I do if the Pixel isn’t tracking events correctly?

    • Ensure that the Pixel code is correctly added to the head section of your theme. You might also need to check for any updates or errors in the TikTok settings.

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