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How To *actually* Go Viral on TikTok in 2024 (as a small creator)

Introduction

If you're feeling frustrated with TikTok and believe going viral is out of reach, this article is for you—especially if you're a small creator. Here, we'll explore three effective growth strategies that can help you achieve viral success. These strategies have been proven to work, not only for myself but also for the students I've guided, who have amassed hundreds of thousands of followers. Let's dive right in!

Strategy 1: Repost Your Own Videos

You might think reposting is simple, but there are some essential rules to keep in mind:

  1. Reposting Frequency: Aim to repost every 5 to 10 posts, depending on your comfort level. Many creators hesitate to do this, but leveraging successful content can boost your chances of going viral again.

  2. Choose Wisely: Focus on reposting videos that have already performed well. For instance, I once reposted a video that had 500k views, and it skyrocketed to 20 million views.

  3. No Deleting: Avoid deleting the original video, as this can lead to shadow banning and signal issues to the algorithm.

  4. Repost Smartly: Refrain from reposting a video that was uploaded in the last 3 to 5 days. Instead of simply re-uploading, use tools like SnapTik to download the original and then edit it in a third-party app like CapCut or InShot. Export it with a different file name or in a different format to give it a fresh feel.

Strategy 2: Experiment with Video Lengths

TikTok has been pushing longer videos, recently expanding formats to 3-minute and even 10-minute options. Here's what you need to consider:

  1. Keep Viewer Attention: If you can maintain viewer engagement for around 30 seconds, try creating longer videos.

  2. Test Different Lengths: While my successful videos were typically around 50 seconds, you may discover that longer content suits your style better.

  3. Focus on Engagement: Experimentation is key. Understand that every account is different, so find the length that holds your audience's attention best.

Strategy 3: Utilize TikTok's Features

To capitalize on TikTok's ever-evolving features:

  1. Embrace New Tools: TikTok prefers creators who use its features. Uploading through a mobile device is typically more favorable than using a laptop.

  2. Trend with the Features: Keep an eye on trending features that TikTok is emphasizing. Using features like stitches or filters can significantly boost your chances of going viral.

  3. Stay Relevant: On TikTok, popular content often revolves around trending activities. Look for opportunities where you can incorporate these elements into your niche for effective engagement.

  4. Engage Creatively: Think outside the box; for example, stitching videos with interesting backstories can create engaging content that resonates with viewers.

By tapping into TikTok's benefits along with these strategies, you can harness the platform’s full potential to grow your audience and possibly go viral.

If you'd like to dive deeper into these concepts, consider downloading my comprehensive Creator Playbook. This free guide covers viral ideas, niche development, and monetization strategies tailored for TikTok and social media. You’ll also join my email list, allowing you to receive valuable tips weekly. Happy creating!

Keywords

  • TikTok
  • Viral
  • Small Creator
  • Repost
  • Video Length
  • Engagement
  • Trending Features
  • Stitch
  • Content Creation
  • Creator Playbook

FAQ

Q1: How often should I repost my own videos on TikTok?
A1: It is recommended to repost every 5 to 10 posts, depending on your comfort level.

Q2: Can I delete original videos when reposting?
A2: No, deleting the original video can lead to shadow banning and negatively impact your account.

Q3: What video length works best for going viral?
A3: Experiment with both short and long formats, but aim to keep viewer engagement for at least 30 seconds.

Q4: How can I utilize TikTok's features effectively?
A4: Stay updated with trending features, use stitches, filters, and experiment with different content formats to appeal to the TikTok algorithm.

Q5: Where can I find more tips on growing my TikTok account?
A5: Download the Creator Playbook, a free guide filled with tips and strategies for TikTok success.

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