Published on

How To *actually* Go Viral on TikTok in 2024 (as a small creator)

How To actually Go Viral on TikTok in 2024 (as a small creator)

If you're frustrated with your progress on TikTok and believe that going viral is unattainable, this guide is for you. Especially if you're a small creator, these three growth strategies are guaranteed to help you go viral at least once. These aren't just theories; I've used these techniques to reach millions of followers and helped my students grow to hundreds of thousands of followers as well. Ready to dive in? Let's go!

Strategy 1: Repost Your Own Videos

Reposting your own content isn't as straightforward as it sounds. Here are some rules you need to follow:

  1. Frequency of Reposts: Repost every 5 to 10 posts, depending on what makes you feel more comfortable.
  2. Why Repost: Reposting videos that have already performed well increases your chances of getting a lot of views and potentially going viral again. For example, I had a video with 500k views that I reposted and it eventually garnered 20 million views.
  3. Do Not Delete Original Video: Deleting videos, especially ones that have done well, could lead to shadow bans and signal to the algorithm that something's wrong with your page.
  4. Best Way to Repost:
    • Avoid Using TikTok App for Downloading: Instead, use the original file or download via SnapTik.
    • Use Third-Party Editors: Open a third-party editor like Capcut, Inshot, or Adobe Premiere Pro. Export the video again with a different file name.
    • Experiment with Formats: You can even try a different format.

Strategy 2: Try Different Length Formats

TikTok is pushing for longer videos. They have introduced 3-minute videos, then 10-minute videos, and now they're even paying creators for making videos longer than 60 seconds via the TikTok Creativity Program.

  1. Longer Videos Have Potential: If you normally create short videos, give longer ones a try.
  2. Focus on Viewer Retention: Algorithms may favor videos that keep viewers engaged for at least 30 seconds.
  3. Experimentation is Crucial: Every niche and page is different. What works for one might not work for another.
  4. Watch Time vs. Completion: While 50-second videos worked well for me, some niches might benefit more from longer formats.

Strategy 3: Utilize TikTok's Features

Using TikTok's features can significantly improve your chances of going viral.

  1. Preference for Mobile Uploads: Always upload through your mobile device, not a laptop.
  2. Trending Features: Keep an eye on what features TikTok is pushing more. For example, filters or game-based interactions.
  3. Stitches and Other Tools: Even if a feature isn't trending, using TikTok's native functionalities can boost your visibility.
  4. Getting Creative: Consider using stitches to build on other people's content, adding value or interesting stories that align with your niche.

Conclusion

By following these three growth strategies—reposting your own videos, experimenting with different video lengths, and utilizing TikTok's features—you can increase your chances of going viral on TikTok. Additionally, you can join my email list where I provide a free Creator Playbook, which includes tips from finding viral video ideas to monetizing your content.

Keywords

  • TikTok
  • Viral Strategies
  • Reposting
  • Video Length
  • TikTok Features
  • Viewer Retention
  • TikTok Algorithm
  • Content Creation
  • Social Media Growth
  • Niche Optimization

FAQ

Q: How often should I repost my videos? A: Repost every 5 to 10 posts depending on your comfort level and the performance of your videos.

Q: Should I delete the original video after reposting? A: No, deleting the original video could lead to shadow bans and may negatively affect your engagement metrics.

Q: Do longer videos really perform better on TikTok? A: Longer videos have the potential to go viral if they can keep viewer attention for at least 30 seconds. It's worth experimenting, especially with TikTok pushing longer formats.

Q: How do I know which TikTok features are trending? A: Keep an eye on what TikTok is promoting, such as new filters or game-based interactions. Utilizing these features can increase your chance of being pushed by the algorithm.

Q: What's the best tool to use for editing my reposted videos? A: Third-party editors like Capcut, Inshot, or Adobe Premiere Pro allow you to export the video with a different file name, essentially making it a new video without downloading through TikTok.

Q: Will using the TikTok Creativity Program affect my reach? A: Using new features, including the TikTok Creativity Program, can increase your reach as TikTok often promotes content that aligns with its latest initiatives.

Read More