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How TikTok Sold Out My Small Business AND CHANGED MY LIFE | EDITING TIPS & STRATEGIES ~498,000K ?

Introduction

Hello, my name is Tina Nan, and I am the founder of XXL scrunchie! Today, I want to share my incredible TikTok journey with you. A little background – TikTok reached out to me, offering support because they noticed I was struggling to get my scrunchie business off the ground.

My TikTok Journey

When I first considered signing up for TikTok, I was hesitant. I thought it would just add to my already overwhelming to-do list. But one day, I saw a post from an influencer I followed on Instagram, encouraging others to post on TikTok for increased visibility. So, I reluctantly joined the platform, initially thinking it wouldn’t work.

Although I started from scratch and quit TikTok after just two weeks, everything changed when a girl from my hometown made a scrunchie inspired by mine. Her video went viral, and suddenly attention turned to my shop. That day, we sold out! This made me realize the power of TikTok and motivated me to jump back into it.

Residing in my parents' living room at the time, TikTok changed our lives within three years. We’ve since moved houses twice and our brand has expanded internationally. I now have the opportunity to work with numerous brands and get paid for creating and sharing content.

I’ve attended remarkable events, including speaking engagements with TikTok in Canada, meeting the CEO, and being recognized at the TikTok for You Summit. At one point, my brand garnered over 170 million video views and sold to customers in over 70 countries. It all started in my parents’ basement, but I’ve built a supportive community that keeps growing.

Understanding TikTok as a Platform

I joined TikTok in August 2020 and now celebrate over three years on the platform. I realized TikTok isn't just for dances; it's a powerful search engine for discovering new businesses and people. Authenticity and creativity are key. TikTok recognizes genuine content, so being yourself is vital!

I've learned that consistency and engagement are essential. My friend even mentioned how the platform seems to read her mind, as her For You page shows content that resonates with her interests. There’s an audience out there for everyone!

The Power of Email Marketing

For every YouTube video we release, we send an email update to our 24,000 subscribers. With over 281 billion emails sent daily, creating an engaging email subject line is crucial. I created an ebook containing 100 effective email subject lines for free, thanks to our sponsor HubSpot. Feel free to check the link in the description!

Strategies for Success on TikTok

Having learned from challenges, I’ve developed a strategy over the past three months that has led to a 200% increase in views. Here are some key strategies:

  1. Engaging Content Creation: I now focus on storytelling and use popular music to attract attention.

  2. Short and Catchy Hooks: Grab viewers within the first few seconds. Ask relevant questions to pique interest.

  3. Editing and Production: Using apps like InShot and CapCut has streamlined my video editing process. These tools allow me to create engaging content with added effects, voiceovers, and captivating captions.

  4. Long Captions and Strategic Hashtags: Crafting meaningful captions and using 3-5 relevant hashtags has improved our visibility and engagement.

  5. Community Engagement: I've learned to appreciate the support from my TikTok community, where many offer great advice and share in our journey.

By consistently following these strategies, we’ve seen incredible growth. As we continue to post regularly, our next goal is to hit a million followers, which feels within reach!

TikTok has profoundly changed my life and my business, and I genuinely hope my journey inspires someone else to take that leap into the world of TikTok.

Thank you for joining me on my TikTok journey. Let's continue to grow together!

Keywords

TikTok, small business, XXL scrunchie, virality, social media marketing, editing strategies, community engagement, email marketing, authenticity, influencer opportunity.

FAQ

1. How did TikTok impact your business growth?
TikTok significantly increased visibility for my scrunchie business, leading to viral moments that sold out our products and expanded our reach nationally and internationally.

2. What strategies helped improve your TikTok engagement?
I focused on storytelling, engaging content, effective editing, consistent posting, and community interaction to significantly boost our engagement.

3. Why did you initially hesitate to join TikTok?
I was overwhelmed with managing my small business and thought joining another social media platform would add to that burden. However, the eventual benefits far outweighed my initial doubts.

4. How do you create successful content on TikTok?
One crucial aspect is creating captivating hooks within the first few seconds, alongside the use of popular music and effective editing tools to enhance viewer engagement.

5. What editing tools do you recommend for TikTok videos?
I use InShot and CapCut for editing my TikTok videos, as they provide great features for adding effects, voiceovers, and captions, which help in storytelling.

6. Have you received any sponsorships via TikTok?
Yes, TikTok has opened doors for sponsorships with other brands, allowing me to promote my business while generating additional income.

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