- Published on
How Small Businesses are Finding Success on TikTok
Introduction
As a small business owner, you know that simply waiting for your audience to discover you is not an option. To thrive in today’s market, you must actively engage with potential customers. This is where TikTok can become your most valuable ally.
Refined Beauty's Success Story
Refined Beauty, a successful beauty brand focused on authenticity and breaking boundaries, sought to create excitement around its 2021 Black Friday campaign. By utilizing TikTok ads, they effectively expanded their reach. For businesses like Refined Beauty that already produce engaging TikTok content, Spark Ads offer an easy way to convert high-performing organic videos into paid advertisements.
With TikTok's unique targeting technology, businesses can tailor their outreach. Refined Beauty leveraged look-alike and custom audiences to connect with new customers and retarget users who had previously engaged with their content. The results were outstanding: they exceeded their Black Friday goals, reached millions of new users, increased their following to 22,000, and achieved a remarkable three-fold return on their advertising spend.
The Impact on Other Businesses
Refined Beauty is not alone in its success; other small businesses like Party Machines and Bee Joyful have also found relief through TikTok during challenging times, such as the early days of the COVID-19 pandemic.
Party Machines, a popular destination for filmmakers, created entertaining TikTok videos featuring people playing with foam clouds. One of their videos went viral, reaching six million viewers, which significantly increased their following and, consequently, their sales. Motivated by their newfound success, the team consistently produced between two to five TikToks each day for the next two years, resulting in over one million followers and a staggering 300% year-over-year business growth.
Bee Joyful, a zero-waste shop, swiftly transitioned to online sales during the pandemic, with TikTok playing a crucial role in maintaining their operations. By posting regularly and incorporating trending sounds, they grew their following to over 60,000. Today, Bee Joyful operates three brick-and-mortar locations and an online store, with TikTok remaining an essential component of their marketing strategy.
Conclusion
Small businesses can harness the potential of TikTok as a powerful tool for customer engagement and brand awareness. By creating a TikTok business account, you gain access to resources needed to create captivating videos and run effective ad campaigns. Don’t miss out on the opportunity to join the fun and boost your business with TikTok.
Keywords
- Small businesses
- TikTok
- Refined Beauty
- Spark Ads
- Targeting technology
- Audience engagement
- Viral success
- Party Machines
- Bee Joyful
- Marketing strategy
FAQ
Q: How can small businesses benefit from using TikTok?
A: Small businesses can reach new audiences, engage with customers, and promote their brand through creative, high-performing content.
Q: What are Spark Ads on TikTok?
A: Spark Ads allow businesses to turn their successful organic TikTok content into paid advertisements easily.
Q: What types of businesses are finding success on TikTok?
A: Various small businesses, including beauty brands, zero-waste shops, and event services, are effectively utilizing TikTok to boost their visibility and sales.
Q: How important is audience targeting on TikTok?
A: TikTok’s advanced targeting technology enables businesses to reach potential customers and retarget users who have previously engaged with their content, ultimately maximizing their advertising effectiveness.