Published on

How I Test & Scale Facebook Ads for Dropshipping in 2024

Introduction

In this article, I’ll guide you through my process for running Facebook ads that generate over $ 1 million a year for my dropshipping business. We’ll explore both the testing phase and the scaling phase of my ad strategy. If you’re familiar with my previous Facebook ad guides, this one will build upon that foundation, diving into key optimization techniques as well.

Setting Up Your Store and Ad Creatives

Before launching your ads, ensure you have a fully built Shopify store. Your next step is creating the ad creatives. The type of creatives you choose will depend on your products:

  • Video Ads: These are essential for problem-solving or unique products that consumers might not understand upon first glance. For instance, if you’re selling fitness equipment, a demonstration video can be more effective than a static image.

  • Image and Carousel Ads: These can work well for self-explanatory products such as kitchenware or apparel. However, even with these categories, a video showcasing clothing on a model can engage potential buyers more effectively.

If you’re stuck on creative ideas, examine what competitors are doing using the Facebook Ad Library. For instance, if you look at brands such as Shop Fabulove or Icon Amsterdam, you’ll find a range of creative styles that can inspire your own ads. Pay attention to their hooks, audio choices, and overall presentation.

Launching Your Test Campaign

Once you’ve amassed your ad creatives, it’s time to launch your test campaign on Facebook. Here’s how:

  1. Create a Test Campaign: Use a campaign structure that allows you to allocate budgets at the ad set level. This provides better control over your expenditure.

  2. Set Up Ad Sets: Ideally, your test campaign will contain five ad sets—four focused on specific interests and one broad ad set. Aim for an audience size of around 20 million for your interest ad sets.

  3. Budgeting: Allocate a budget of $ 5 to $ 10 per ad set, with three ads in each set.

Now, let your ads run for a full two days. After that period, assess your results.

Analyzing Results

After the first two days, analyze your cost per click (CPC):

  • If any ads have a CPC lower than $ 1, keep them and switch off the higher-cost ads. Adjust your CPC targets based on your product price; for a $ 200 product, you might accept a higher CPC than for a $ 30 item.

  • If you don’t have any ads performing well, switch off all ads, reevaluate your strategies, and come up with new creatives.

After identifying any ads that performed well (with low CPC), check if they’re leading to purchases. If your ads garner add-to-carts and checkouts but no purchases, optimize your website’s landing pages, cart, and policy pages. Wait another two days and repeat the analysis.

Metrics to Monitor

Aim for these average performance benchmarks:

  • CPC: $ 1
  • Cost Per Mille (CPM): $ 20
  • Click-Through Rate (CTR): 2.5%

In terms of store metrics:

  • Add to Cart Rate: 4%
  • Checkout Initiation Rate: 2%
  • Purchases: Should begin appearing after several days of ads running.

Moving to the Scaling Phase

Once you see some purchases, it’s time to shift gears. Here’s how to proceed:

  1. Identify Winning Ad Sets: Winning ad sets typically have more than five purchases, a return on ad spend (ROAS) above your break-even point, and a cost per acquisition (CPA) lower than your break-even CPA.

  2. Scaling Budgets: Increase your budget by 10% to 30%, depending on performance. If your ROAS is high (above four), a 30% scale-up is justified. Monitor performance over one to three days.

  3. Testing New Interests: Duplicate winning ad sets and test new interest groups while deleting underperforming ads from the new set. Continue refining creatives, testing different hooks, and video variations.

As you run your campaign, good organization is key. Label your ad sets appropriately so that you can easily track your progress and tweak your strategies.

Conclusion

By following this structured approach to testing and scaling Facebook ads, you can optimize your dropshipping campaigns for greater success. If you find yourself still struggling after implementing these strategies, consider reaching out for personalized advice. We can analyze your metrics, discuss your ads, and refine your funnels for better results.

Keywords

Facebook ads, dropshipping, ad creatives, test campaign, scaling phase, cost per click, return on ad spend, audience targeting, competitive analysis, Shopify.

FAQ

Q: What are the key steps to launch a Facebook ad for my dropshipping store?
A: Start by ensuring your Shopify store is ready, create compelling ad creatives, launch a test campaign with multiple ad sets, and analyze performance after a few days.

Q: How do I know if my ads are successful?
A: Monitor your cost per click, add to cart rates, and purchases. Aim for CPC below $ 1 and a purchase rate around 1% for optimal results.

Q: What should I do if my ads aren’t performing well?
A: If you’re not seeing any purchases after five days, reassess your ad creatives and website optimization. It’s vital to understand your customers’ journey and address any potential barriers to purchase.

Q: How do I scale my Facebook ads?
A: Identify winning ad sets with good performance, then gradually increase budgets by 10% to 30%. Additionally, consider duplicating successful ad sets to test new audience interests without losing any established momentum.

Read More