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How I make (viral) Dropshipping UGC ads using AI.

Introduction

Creating user-generated content (UGC) videos has become a critical aspect of successful e-commerce and dropshipping businesses. In this article, I'll walk you through the step-by-step process of creating UGC videos using AI, which has helped me generate six-figure revenues in my stores.

Introduction to UGC and AI

User-generated content refers to videos, images, and other media created by users or customers rather than the business itself. With the rise of AI tools, producing high-quality UGC has become more accessible and cost-effective, even for startups. In this guide, we’ll focus on how I use AI to craft viral UGC video ads that effectively promote products.

Step 1: Crafting a High-Converting Script

The foundation of any effective UGC video is a compelling script. The script should include:

  • Hook: Grab the audience's attention in the first few seconds.
  • Product Details: Clearly describe what the product does and its unique features.
  • Call to Action: Encourage the viewer to take action, such as buying the product.

I use the ad library tool to research ad performances related to my product. For example, if I'm promoting a hairbrush curler, I input "viral hair curler" into the ad library to find successful ads.

Step 2: Researching Winning Hooks

Once I gather a list of ads, I look for effective hooks that capture viewer interest. I recommend saving the best hooks from several ads to reuse them later.

Step 3: Transcribing Hook Content

After identifying a winning hook, I use a transcription tool to convert the video audio into text, ensuring accuracy. This transcription becomes the hook in my script.

Step 4: Using AI to Generate a Full Script

Using a specialized ChatGPT tool, I input the hook, product name, features, and what problems the product solves. The AI then generates a complete script for me to use.

Step 5: Selecting UGC Creators

Next, I choose AI UGC creators to produce the videos based on my scripts. I have two options: a paid service or a free alternative.

  1. Paid Service: I prefer using a service called Arer Ads, which provides professional AI-generated UGC videos at a relatively low cost.
  2. Free Alternative: For those on a tighter budget, 11 Labs provides a text-to-speech option that also turns script text into audio.

Step 6: B-Roll Footage Collection

For the B-roll footage, I gather additional clips that feature people using the product or similar products. Using tools like TikTok, I download videos showcasing product demonstrations.

Step 7: Video Editing

With all the media gathered, I utilize CapCut to edit the videos together. This includes adding voiceovers, resizing clips, adjusting audio settings, and incorporating transitions.

  • Auto-Captioning: I generate captions for my video to enhance accessibility and engagement.
  • Face Swapping: I sometimes employ AI face swapping to replace faces in videos, ensuring I comply with copyright guidelines.

Step 8: Final Touches

After editing, I finalize the video by adding a strong call to action and export the finished product.

Conclusion

The entire process has become streamlined thanks to AI and effective content strategies. The videos I create not only look professional but also resonate with my target audience, driving engagement and sales.

Keyword

  • User-Generated Content (UGC)
  • Dropshipping
  • E-commerce
  • AI Video Creation
  • Viral Ads
  • Scriptwriting
  • Hook
  • Product Features
  • Call to Action
  • B-Roll
  • Editing Tools
  • Face Swapping

FAQ

Q1: What is UGC in marketing?
A1: User-Generated Content (UGC) refers to any content created by users or customers about a brand or product, typically showcased in the form of videos, blogs, and social media posts.

Q2: How can AI tools help in creating UGC ads?
A2: AI tools can assist in generating scripts, creating voiceovers, and even sourcing video content, making video production more efficient and affordable.

Q3: Why is creating a strong hook important?
A3: A strong hook grabs the audience's attention quickly, encouraging viewers to continue watching the video and increasing the likelihood of conversions.

Q4: Can I create UGC ads without spending a lot of money?
A4: Yes! There are free tools available to help you create UGC ads, such as text-to-speech services and free video editing software.

Q5: What platforms can I use for video editing?
A5: Popular platforms for video editing include CapCut, Adobe Premiere, and Final Cut Pro, with CapCut being a user-friendly and free option.

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