how i make (viral) dropshipping ads for facebook & tiktok 2024

Introduction

Creating successful video ads for dropshipping brands is both an art and a science. Over the past four years, I’ve honed my strategy to consistently generate impressive sales—close to $ 4 million in total. My biggest store achieved $ 3.4 million in sales, including a standout month of $ 400,000. The growth of my business has been steady and sustainable, unlike many stores that experience boom-and-bust cycles.

This article breaks down my exact strategy for creating effective video ads that drive consistent growth. I’ll share the key steps and management processes involved in crafting compelling content that resonates with customers on platforms like Facebook and TikTok.

Analyzing Results

To give you a glimpse of my success, I'll share some numbers. One of our partnered stores generated £83,000 (approximately $ 105,000) in January, translating to $ 45,000-$ 47,000 in profit. Another store, which I've recently launched, has already hit $ 112,000 in sales just this month—from a standing start on March 1st.

Testing vs. Scaling Content

Before launching into ad creation, it’s crucial to differentiate between two phases of content: testing content and scaling content. Many people rely on quick content downloads and re-edits, which can give immediate validation but won't support long-term growth. For me, testing content has its place, but real custom content is essential for scaling successfully.

Step 1: Researching Competitors

The first step in creating successful ads involves thorough competitive research. Begin by identifying your competitors and analyzing their winning ads. For instance, when researching a specific product like the "Daisy bra," I use tools like the Facebook Ad Library and TikTok Creative Center to find ads featuring that product.

Step 2: Breakdown of Winning Ads

Next, glance at the components of those successful ads. Determine their song choices, ad formats, and scripts. Key selling points might include any unique benefits like comfort, support, or specific features targeting a demographic.

Example: Daisy Bra Analysis

In this example, I found that many stores marketed the Daisy bra effectively to older women. However, I noticed that the ad quality was inconsistent: the audio and editing left room for improvement. These insights signal an opportunity to create improved versions of their ads.

Step 3: Creating and Planning New Variations

From the analysis, I generate new variations of the ads using insights gathered. Consider these aspects:

Improving song quality
Using better scripts
Highlighting new selling points or promotional offers

This process is repetitive but crucial for ensuring that the ads outperform existing ones. After validating success with testing content, transition to custom content creation.

Custom Content Creation

Once a product is validated and shows consistent sales, I transition to producing custom-branded content. This means:

Sending products to influencers for user-generated content (UGC).
Hiring videographers or photographers for high-quality branded ads.
Employing editors to polish the videos.

This level of investment and planning is designed for serious scaling and brand establishment.

Conclusion

By following this structured approach, I’ve achieved significant milestones in my dropshipping journey. Creating viral ads for Facebook and TikTok requires persistent effort focused on research, strategic planning, and quality content management.

To summarize, transitioning from simple testing to detailed custom creation is essential for scaling dropshipping brands.

Keywords

Dropshipping
Video Ads
Facebook
TikTok
Custom Content
User-Generated Content (UGC)
Competitive Research
Scaling Strategy

FAQ

Q1: What is the difference between testing and scaling content?
A1: Testing content usually involves quick, low-risk ad variations for validation, while scaling content focuses on creating high-quality custom ads for long-term growth.

Q2: How can I find competitors’ ads?
A2: You can use tools like the Facebook Ad Library and TikTok Creative Center to search for advertisements related to specific products.

Q3: How do I create custom content?
A3: After validating a product, you can send products to influencers for UGC or hire professionals to create high-quality branded ads based on structured scripts.

Q4: What factors should I analyze in competitor ads?
A4: Look for ad music, scripts, key selling points, and overall ad performance to understand what resonates with the audience.

Q5: What is a good strategy for scaling a dropshipping store?
A5: Conduct thorough competitive research, focus on producing custom-branded content, and continuously analyze ad performance to adapt your strategy for better results.