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How I grew my clients Google Ads 3x without even using the interface #ppcexpert #googleads #ppc
Introduction
In the world of digital marketing, many experts focus solely on optimizing within platforms like Google Ads. However, my recent experience with one of my clients taught me that true growth often comes from looking beyond these platforms. I successfully tripled the results of a Google Ads campaign without even logging into the dashboard. How did I accomplish this?
Analyzing Competitor Strategies
The first step was to analyze the competition. I reached out to various competitors of my client to gain insight into their operational strategies. A clear trend emerged: competitors were responding to customer inquiries significantly faster than my client. This rapid response time gave them a competitive edge that was directly impacting sales.
Implementing a CRM System
Recognizing this gap, I identified that my client lacked an efficient system to manage customer leads. To address this, I implemented a Customer Relationship Management (CRM) system—specifically, HubSpot. This platform allowed my client to maintain a comprehensive log of all interactions with leads, enabling them to manage follow-ups and conversations cohesively.
With HubSpot in place, my client could track leads, set reminders for follow-ups, and organize email communications all from one location. This method not only improved efficiency but also enhanced lead nurturing, allowing the team to capitalize on potential sales opportunities more effectively.
Optimizing Sales Processes
The next area I focused on was improving the sales team's phone skills. Historical call data indicated that my client was not particularly effective at closing sales over the phone. After thoroughly reviewing past interactions, we developed a structured sales script based on successful conversations from previous calls. This script provided guidance for the sales team, enhancing their ability to resonate with potential customers and ultimately increasing their conversion rates from leads to sales.
Increasing Investment in Google Ads
With these systems in place, my client saw a significant increase in their lead-to-sale conversion rate. This improvement meant that we could invest more in Google Ads campaigns, raising our Cost Per Acquisition (CPA) targets and allowing us to outbid competitors for leads. Since my client could derive greater value from each lead than others in the market, the strategy became mutually beneficial.
In conclusion, by looking beyond the Google Ads interface, implementing a CRM, optimizing our sales processes, and strategically increasing our ad expenditures, we achieved remarkable growth. This experience underscores the importance of holistic marketing strategies that combine operational efficiency with advertising efforts for superior results.
Keywords
- Google Ads
- PPC
- CRM
- HubSpot
- Competitor analysis
- Lead management
- Sales conversion
- Cost Per Acquisition (CPA)
FAQ
Q: How did you manage to improve your client's Google Ads performance without directly using the platform?
A: I focused on analyzing competitor strategies, implementing a CRM system, and optimizing the sales process—these changes drove better performance independently of any changes made directly in Google Ads.
Q: What CRM system did you implement for your client?
A: I implemented HubSpot, which enabled my client to manage customer leads effectively, track interactions, and ensure timely follow-ups.
Q: How did you improve your client’s sales process?
A: By reviewing historical call data, we created a structured sales script that helped the sales team close deals more effectively over the phone.
Q: What was the impact of these changes on the Google Ads campaign?
A: The changes significantly improved the lead-to-sale conversion rate, allowing us to increase our investment in Google Ads while also raising our CPA targets above those of competitors.
Q: Why is it important to look beyond Google Ads for marketing success?
A: Focusing solely on Google Ads can limit opportunities for growth; a holistic approach that includes operational efficiency, customer relationship management, and optimized sales processes can drive better overall results.