Published on

how i find winning products on aliexpress.

Introduction

Finding a winning product to drop ship can often feel like a daunting task, especially for beginners looking to leverage platforms like AliExpress. Many new sellers make the mistake of scrolling through AliExpress and picking the first interesting product they see, hoping it will sell well. However, there are effective strategies you can implement to discover unique and high-demand products that stand out from the crowd. Here’s a step-by-step guide on how to conduct product research on AliExpress correctly and efficiently.

Use Private Browsing

First and foremost, always start your product research in a private window. This method helps avoid bias based on your previous browsing history. When you use a regular browsing window, AliExpress will show you related products based on your past clicks, limiting your exposure to new items. To start, open an incognito window (Chrome) or private window (other browsers), and go to aliExpress.com. When the site loads, reject cookies to minimize tracking. Once the page is accessible, explore various sections like "First Come 50% Off," "99 Cent Deals," or "Super Deals."

Take your time scrolling through these sections for 10 to 20 minutes, actively looking for products you’ve never seen on social media or in local stores. Aim to identify unique items with a “wow” factor, as opposed to common products like screen protectors, chargers, or other items readily available in stores like Walmart or Target.

Look for Unique Products

As you browse, keep searching for items that appear novel. The key is to find products that can ignite impulsive buying behavior. Some examples to consider include innovative iPhone accessories or personalized items like custom phone cases. Highlight products that have distinct features, making them hard to find in local stores.

Once you find a product that looks intriguing, scroll down to the "You May Also Like" section on the product page. This area will suggest similar items that may not be as widely marketed but still hold potential. Additionally, navigate to the product supplier's store from the product page and check their "New," "Most Ordered," and other categories to uncover fresh ideas.

Another lesser-known strategy is searching for "VIP links" in the AliExpress search bar. These links represent products actively sold well by other drop shippers. Often these products have numerous orders and, if filtered, can reveal items currently trending. Look for products with a significant number of sales (3,000 or more) and consider their suitability based on the current market's demand.

Validate Demand

Finding unique products is just the start. You must also verify whether there is sustained demand for them. This can be done using the Facebook Ad Library, where you can search keywords related to your chosen product. Look for active ads that suggest ongoing sales activity.

If you don't find sufficient proof in the Facebook Ad Library, consider using specialized tools like Mana, which allows you to see the engagement and history of specific ads related to your product of interest. Evaluate the number of likes, comments, shares, and recent engagement to ensure that a product is still trending.

Also, check other platforms like TikTok using product keywords to gauge if other users or stores are promoting these items. High engagement in this space can indicate active consumer interest.

Analyze Competitors

After verifying demand, examine what your competitors are doing successfully. Based on your findings, identify opportunities to differentiate your ads. If competitors primarily use photo ads, consider testing with engaging video content that captures your audience's attention.

Finally, remember that your product research doesn't end after making a choice. Continue monitoring engagement and satisfaction around the product in various markets, adjusting your strategy as needed for the best success.

Keywords

  • Winning products
  • AliExpress
  • Product research
  • Private browsing
  • Unique products
  • Demand validation
  • Facebook Ad Library
  • TikTok
  • Competitors analysis
  • Dropshipping

FAQ

Q: Why should I use a private browsing window for product research?
A: Using a private browsing window helps you view fresh products without being influenced by your past browsing history, showing you options you otherwise might not see.

Q: What types of products should I avoid?
A: You should avoid common products like chargers, screen protectors, and items readily available at local stores; instead, focus on unique items that have a strong wow factor.

Q: How can I confirm if a product has demand?
A: You can confirm demand by checking the Facebook Ad Library for active ads and engagement metrics or utilizing tools like Mana to review ads related to the product.

Q: What is a VIP link?
A: VIP links are products promoted by AliExpress suppliers to drop shippers who successfully sell specific items, often indicating that those products are currently popular.

Q: How can I stand out against my competitors?
A: Analyze your competitors' ads and opt for creative video ads instead of standard photo ads, as this can enhance engagement and boost your chances of success.

Read More