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How Brands Can Win On TikTok

Introduction

With TikTok expected to reach almost 2 billion users by the end of 2022, brands should be looking to establish themselves on the platform before their competitors. To help you get started, here's an overview of three brands winning on TikTok in 2021.

The Washington Post

The Washington Post put together a task force with the mission of attracting younger audiences. They started summarizing articles on TikTok through skits, memes, and other engaging formats. With more followers than CNN and the New York Times combined, it's safe to say their mission was accomplished.

Duolingo

Duolingo's social media manager mentioned that TikTok users don't want to be sold to; they want to watch people having fun. By focusing most of its content on TikTok trends rather than its own products, Duolingo has amassed almost 5 million followers on the platform.

Square

Square promotes and shares user-generated content from small businesses around the world. Their customers get promoted, and Square gains social proof in the process.

If you want to bring your brand to TikTok but don't have the time or resources to build a strategy and produce videos, check out Superside.

Keywords

  • TikTok
  • brand strategy
  • Washington Post
  • Duolingo
  • Square
  • social media marketing
  • user-generated content
  • TikTok trends
  • audience engagement
  • Superside

FAQ

Q: Why should brands focus on TikTok?
A: With TikTok expected to reach almost 2 billion users by the end of 2022, it's a massive platform for audience engagement and brand visibility.

Q: How did The Washington Post achieve success on TikTok?
A: The Washington Post used skits, memes, and other engaging formats to summarize articles, successfully attracting a younger audience and surpassing follower counts of CNN and the New York Times.

Q: What is Duolingo's approach to TikTok?
A: Duolingo focuses on TikTok trends rather than direct product marketing, creating fun and engaging content that has attracted almost 5 million followers.

Q: How does Square use TikTok?
A: Square shares user-generated content from small businesses, simultaneously promoting their customers and gaining social proof.

Q: What should a brand do if they lack the resources to create TikTok content?
A: Brands can check out services like Superside, which offers support in building strategies and producing videos for TikTok.

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